Illegal Drugs :: essays research papers

Illegal DrugsThe product is illegal doses. The people who deal these do drugss becriminals. Thats what makes the drug business different then either other.*Alcohol is a drug, yet adults are allowed to apply alcohol products.*Nicotine is a drug, yet adults are allowed to use legion(predicate) different formsof tobacco products, all which stool tobacco in them.*The drug Caffeine can be found in many everyday items, like soda candybars. Think of how many cops we would need if caffeine products wereillegal.Why are drugs like cocaine,marijuana and heroin illegal? Cocaine,marijuana and heroin are illegal because most people think that these controlledsubstances are simply to dangerous for anyone to use. They the effects of thessubstances ruin the body and mind so badly and quickly that no one should trythem.We have law aginst drug is so that the people who use dangerous drugsare putting themselves at a very high risk. They risk their health and theirlives. Since they are breaking la ws they in like manner but themselves at the risk ofgetting arrested. They risk their freedom and their future all for drugs.Each year drug use is the cause of a astronomic number of accidents at homein the office and on the road. Everybody pays the price of drug abuse more copsand prisons more hospitols and treatment centers and many lives lost.But drug users hurt themselves more than anybody because they aresupporting violent crimes in the drug world.Just by using drugs they become part of that drug world. They arealready commiting acrime. But the relationship between drug use and crime oftenmeans that drug users go on to commit crimes like robbery,burglary,assult, andmurder.Drug dependency means that the brain is saying I need drugs now it musthave drugs. This offten means that addicts commit crimes to get money fordrugs.Studies show that drug use increases criminal behavior*64% of violent crimes involve someone on drugs.*75% Of prison inmates have a drug use history.*24% of a ddicts fit dealing drugs to support their habit.Studies also show that drugs play a big part in youth and crime*more than 83% of youth in prison have used drugs.*40% of youth in prison for serious crimes were on drugs at the time ofthe crime.*More than 40% of youth in prison used drugs befor the age of 12.Armed patrols Search and destroy missions and helicopter surveillance.Sounds like americans at war, well this goes on every day on our get home soiland the battle fields are our national parks and forests and the enemy is

Fathers Attitude of Love Towards Sinners. Essay -- Religion Religious

Fathers Attitude of Love Towards SinnersThe Parable of the Prodigal Son reveals both Gods love for those who are ready to exact it, which in this case is the blood son who returns to his induce, and his rejection of the self-centered righteousness. Repentance and forgiveness are essential to everyday life. In the book of Luke, the parable of the prodigal son is told. The father in the parable represents God. The prodigal son is symbolic of one who is living in sin, repents, and returns to fellowship with God. The prodigal son decided he had decent under his father and wanted to be on his own. Not only did he want to leave, but he also wanted to take his destiny of the inheritance that he was not supposed to get until his fathers death. The father granted his sons request. Though he gives a portion of his money to his son, the father still is wealthy. The father was not really concerned about what he gave his son, but concerned with his sons personal safety and return to the fami ly. God does not lose anything by our conclusiveness to live in rebellion. Humans are the only ones who lose everything. The son left for a far off country and threw away his inheritance with barbaric living. The sons careless behavior was simply a symptom of the deep desire to be his own master, to live independently, to do as he pleased. The spiritual convey behind the parable shows mans rebellion against God. God does not oppose ones choice in choosing how to live. We as serviceman use all that God has granted us not for serving Him in obedience, but against His will. According to the teachings in the Bible, God allows humans the freedom to make decisions in life. Some choices or decisions will caterpillar tread either to true peace and freedom or to destruction. Many peo... ...o matter how badly one screws up, God is always there waiting to forgive. We as humans need to make the decision to repent and ask for forgiveness with a meek spirit. We all at one point in our lives are the prodigal son. Works Cited 1. Kennedy, X.J., Gioia, Dana. The Parable of the Prodigal Son. Literature An Introduction to fiction, poetry, and drama. New York Longman, 2002. 232-33. 2. Kennedy, X.J., Gioia, Dana. Prodigal Son. Literature An Introduction to fiction, poetry, and drama. New York Longman, 2002. 1361-66. 3. Jeremias, Joachim. The parable of the Prodigal Son. The Parables of Jesus. New York Charles Scribners Sons, 1963. 4. Hunter, Archibald. Prodigal Son. interlingual rendition the Parables. Philadelphia The Westminster Press, 1960. 5. Buttrick, George. Luke 1511-32. The Interpreters Bible. New York Abingdon=Cokesbury Press, 1952.

Andrew Llyod Webber BIO :: essays research papers

Andrew Lloyd Webber was born on March 22, 1948 to William & Jean Lloyd Webber. Even at a young age, Andrew loved to make his own music. Andrew as well as had a great interest in inspecting ancient monuments around England. It and history were what many thought he would choose to do for a career. However, his Aunt Vi introduced him to the theatre, and under her advice started writing music of his own.In 1956, Andrew went to Westminster and started composing music for the schools plays. In 1962, Andrew won a Challenge Scholarship that reduced his tuition at Westminster. Andrew won another scholarship in 1964 to transfer to Oxford. Tim Rice and Andrew met in 1965 and consequently, Andrew dropped out of Oxford to pursue music with Tim. The first musical Andrew wrote (The Likes of Us) was a failure, but soon afterward Joseph was created. The first showing was at Colette Court in 1968. Jesus Christ Superstar came next. In 1971, Andrew married Sarah Jane Hugill. Andrew and Alan Ayckbourn , in 1975, started work on a refreshful musical, Jeeves. Jeeves was not a success and Andrew went back to Tim. Together they wrote Evita in late 1975. The next musical, was Cats. It was an incredible hit and beat A Chorus Line for long-dated running musical and highest grossing musical Cats made Andrew rich and famous and ready to start a musical about trains. Starlight Express was created in 1984, the most high-priced musical created up to that point. The same year, Andrew divorced Sarah Hugill and married Sarah Brightman. Andrews next work was Requiem. It isnt a musical, but serious music for a Mass. Sarah Brightman sang the female triplex part. Andrews next work, Phantom of the Opera also includedSarah. One of Andrews most famous works, Phantom was created in 1986. Aspects of Love, Andrews next venture, opened in 1989. Its intimate oscilloscope and songs were critically praised. In 1991, Andrew and Sarah decided to call it quits and on February 15, 1991, Andrew got married y et again to Madeleine Gurdon.

Sherlock Holmes & The Speckled Band / Lamb To The Slaughter Essay examp

Sherlock Holmes & The Speckled Band / Lamb To The SlaughterLamb to the slaughter, by Roald Dahl, and The Speckled Band byArthur Conan Doyle share legion(predicate) features, despite the difference in erasin which they were written.Each story has its own distinctive style when cr eat both tensionand an atmosphither of suspense.The Speckled Band has a sense of urgency about it, yet manages tobuild up suspense until the climax of the story.I have reasons to know....which tend to make the matter even more thanterrible than the truth.This quote, found in the first paragraph, immediately begins creatingan atmosphere for the story, and intriguing the reader as to what thenarrator (Dr. Watson) is talking about. The reader will now want tocontinue reading to find out the truth.Doyle also uses other reference works speech to add to the tensionIt is not cold which makes me shiver...it is fear, Mr. Holmes. It is fear.At this point, the events have not been explained - this character(Miss Sto ner) describing how she is feeling inceases the tension, asthe readers do not yet know the full situation only that they shouldbe scared of whatever it is. The use of the word terror helps toemphasise the point - fear may not be strong enough, but followingit with terror helps to reinforce the situation to the reader.You must not fear...we shall soon set matters right.As Sherlock Holmes says this, it may cast a doubt over the readersmind - if a character issues a statement proclaiming that things willturn out well, there is a concept that the opposite may happeninstead. All this further adds to the need to read more, as the readerwill now want to train if Holmes is indeed correct.... ...e author here also manages to endthe story in a fitting manner, by having the investigating officerseat the murder weapon. The atmosphere and overall tone changes at theclimax - from a serious murder story to a black comedy, using thelinePersonally, I think its right here on the premises. Probabl y righthere under our very noses.The irony is that the men are being unknowingly correct - they areactually eating the leg of lamb used to kill one of their colleagues.The two stories also differ in the way they use sympathy. In TheSpeckled Band, the audience is supposed to express sympathy towardsthe victim, Helen Stoner, and is expected to be against the killer,Dr. Roylott. In Lamb To The Slaughter, it is written so that itappears the killer is actually the true victim - that she was controlto killing her husband by the man himself.

The Prostitution Industry Essay -- Prostitutes Sexual Services Sex Ess

The Prostitution Industry A prostitute is defined by the Oxford modernistic Learners Dictionary as a person who offers herself / himself for sexual intercourse for money. Legally, prostitution is the sale of sexual services. The services may consist of any(prenominal) sexual acts, including those which do not involve copulation. While payment may be any nonsexual consideration, most commonly it is in the institute of money. In what seems to be a world historical pattern, an upsurge in prostitution followed the effects of urbanization and wage labor. In Africa and Latin America this trend was heightened by industrial development, which greatly accelerated extensive displacement of people from traditional kinship ties. Women often supplemented their low wages with occasional prostitution, or, in the absence of employment, sour to prostitution as full-time work.Although a persistent phenomenon throughout human history, it remains difficult to view prostitution in an objecti ve light as various cultures have alternately tried to ban it on religious or moralistic grounds, or stigmatize it under a dont-ask-dont-tell break of veneer which was a barely-tolerated but necessary evil of society. It is interesting to note that despite an increasingly secularized attitude towards sexual relationships, as seen in societys increasing tolerance of homosexuality or pre-marital sex, prostitution retains much of its social stigma. TYPES OF PROSTITUTIONStreet prostitution is the most common form of prostitution. It occurs when the prostitute solicits customers enchantment waiting at street corners or walking alongside a street normally dressed in skimpy, suggestive clothing. This can be seen on Koinage Street in Nairobi. A variation of this is where prostitution is more open and solicitation is done at bars. Examples of this in Kenya can be seen at Florida 2000, novel Green on Latema Road and Sabina Joy Bar and restaurant.Brothels are establishments specifically dedicated to prostitution and are usually confined to red-light districts in big cities. The clients usually go to these brothels to get sexual services. Escort or out-call prostitution often shelters under the umbrella of escort agencies, who supply attractive escorts for social occasions. In this form of prostitution the customer calls/contacts an agency and the act takes place at the clients... ... who enter into prostitution. The prostitutes who enter the profession as a means of survival sometimes have no other option. But, if they have access to funds from micro-finance institutions, they may be able to start up small businesses to sustain their livelihood. REFERENCES Ferrell et al. Business morals Ethical Decision Making and Cases, 6th Ed. (Boston, MA Houghton Mifflin Co., 2005) Snow Joyce, The Prostitutes Collective of Victoria. The Age, 28th Feb. 1999 Brothel Boom The Asian Connection, Sydney. Morning Herald, thirty-first Aug. 1999 Liberator, Mark (Dec 21 st 2004). Legalized Prostitution Regulating the Oldest Profession. lendable at http//www.liberator.net/articles/prostitution.html Laubenfels de, John (Aug 20th 2002). Defending Prostitution. Available at http//www.strike-the-root.com/columns/deLaubenfels/delaubenfels25.html The Economist (Sep 2nd 2004). Sex is their Business. Available at http//www.economist.com/opinion/displayStory.cfm?story_id=3151258 Karuoya Njoki, The Nation, 18th Dec., 1999 Davis Karin, Associated Press, 18th Nov. 1997 Kwamechetsi Makokha, The Nation, 20th Oct. 2000

Aldis Case study

Q1. Describe what is eant by the term Marketing?Ans. The chartered instal of Marketing describes the term Marketing as the process responsible for identifying, anticipating and satisfying consumer requirements profitability.Q2. Explain why is it Important to balance the marketing flux?Ans. It is important to picture high quality products to the consumer at reasonable price. Marketing mix is a complex set of variable. Marketing mix of every business is different. Aldis mix focuses on providing high quality products that a are cheaper alternatives to famous brands.Aldis Marketing mix focuses on Product High quality like brands scathe Aldis offers lower prices that its competitors without compromising on quality Place Aldis outlets are expanding globally Promotions Aldis uses the combination of Above the disputation and Below the line promotional strategiesQ3. Analyse the factors that might affect the location of a new Aldis storage Ans. Factors that might affect the location of a new Aldis store -1. They keep their store layout simple so that the wastage john be minimised and as a result of that it will keep the costs low. This will pick up that people or customers of Aldis will get best quality products at lower prices2. They kept into account the demographic factor of the area where the store is located3. People visiting the store should be maximum and this can be ensured by better connectivity. Good transport facility availability should be on that point.4. They accentuate that the store should be located in the heart of the city to ensure access to large number of consumers.5. Store should have good visibility and this can be ensured by having the store near the main road.6. One closely important factor was they ensured that the store should be in a location where there is very less to no competition.Q4. Evaluate how Aldi has identified a crotchety position within a competitive marketplace. Ans. Aldis has identified a unique position within a competitive marketplace by following few things-1. Availability of thebest quality products to the customers2. Providing lower prices products but with good quality3. By having the correct marketing mix4. They did it by adopting different types of promotional strategies like Above the line and Below the line5. With the help of advocate customers, who persuaded others as well to profane the products from Aldis6. They aim at making loyal customers which will always stick to them or buy products from them7. Use of AIDA model to increase the market share, AIDA stands for, (A)Awareness, (I) Interest, (D) Desire, (A) Action8. One of the most important reason of their strong position in the market is that they used to explore all over the world for best quality product and natural selection of handpicked suppliers

Criminal Justice Trends Paper

For the past 50 years, Americas criminal referee schema has encountered several(prenominal) significant changes dealing with courts and policing. According to Marion and Oliver (2006), the historical Supreme Court rulings like Mapp v. Ohio and Miranda v. Arizona mold the way courts and jurisprudence enforcement handle individuals charged with committing crimes. This paper forget discuss the evolution of courts and impartiality enforcement reflects the diverse and changing need for to daytimes population which is first importance, the urgency for cooperation and communication among criminal justice agencies and law enforcement within the country.Individuals must enjoy the importance for courts and police to collaborate closely together for the goal of ensuring exclusively laws are applied fair and equally, protect the public, and hold crimes for all individuals. Police History Before the 13th century the primary function of justice during this century was getting revenge in o ther separate of the instauration in the very(prenominal) century made attempts to establish law and order in countries, such as Greece, Rome, and Egypt (NCWC, 2004). From 1066-1285 the Frankpledge of this time was the only system of justice in the English-speaking world (NCWC, 2004).The Frankpledge system went by a nonher name as well its name was the tithing system, which was the same as tithing in church. This system was to invade 10% of household earnings every Sunday, and a companionship of 10 separate households had the obligation to control its own law and order. If any man had companionship of a crime it was his obligation to take part in things and taking part in the search of the perpetrator (NCWC, 2004). In time the tithing system world evolve into another system and its name was known as the parish constable-watch system (NCWC, 2004).The smart system had a different method the community would appoint unrivaled individual of the tithing system to serve for one-year as the constable. One duty of the constable was to employ other men in the community to perform duties at night the name of this position was watchman (NCWC, 2004). These watchmen had to work in rural locations, which made up 10 things that were also known as one or 100ths would make up the shire (NCWC, 2004). Each shire community would appoint what was known as a shire-reeve or sheriff. In England around 1326 justices of the peace became the new title to replace the name shire-reeve (NCWC, 2004).One adoption of the American colonies was wholesale English policing and the rebirth of the sheriffs position. Many of the early police departments had only two positions day and night personnel, and in 1845 many a(prenominal) an(prenominal) cities in American police departments were run by police chiefs (NCWC, 2004). Copying many of Englands reforms and innovations were policies the Americans would adapt for its own use. Of the many adaptations, the one to notice most (NCWC, 2004) is th e Bowe Street Runner or known as the existence of the detective position in 1748 (NCWC, 2004).In 1829 Sir Robert Peel of England wrote the first get dressed of policing principles for the Metropolitan police department of London England. One principle was to become more proactive instead of reactive this gave birth to the patrol officer a principle American police would adopt (NCWC, 2004). Law enforcement has had many trial and errors (NCWC, 2004) in developing crime prevention programs. The best system to date is the creation of community policing, which began in the 1990s. The History of CourtsIn 1781 America became a nation with George Washington defeating Lord Cornwallis in Yorktown. One change dealing with colonial times, the United States courts has create their own way to deal with social conscience and needs from the new nation. According to Currie (1992), the Sixth Amendment guarantees a public and speedy trial and informs all charges with a jury trial. Throughout histor y citizens were called to settle disputes, todays juries are considered the hybrids of European, Roman, Greek, and Egyptian jury practices.The jury system in America is also bow by the English jury system. Another one of Americas constitutional right is due process which is the basic for fairness that is important in the discriminatory system which allows our system to work with honor and integrity. According to Currie (1992), the factors of due process involve the United States personality Amendments V, and XIV and in 1970 Illinois State Constitution adopted some rights for due process. For the past seven and half centuries due process was the mission of men persistent to create justice in the government.The national courts for years used a method of suspended sentencing as a form of probation which in 1916 the Supreme Court ruled this was unconstitutional. President Coolidge in 1925 sign-language(a) the Probation Act that gives the courts permission to throw out imposition se ntencing and give the defendant probation. The Speedy Trial Act was enacted by congress in1974 at the point the United States Courts started the agency of pretrial Service. The mission of this was to decrease crime by allowing individuals to be release into the community awaiting trial to decrease pretrial punishment.In 1982 the Pretrial Services Act was signed by President Reagan. The extending use of Pretrial Services to all federal courts started a specific milestone that we now know as Pretrial Service and Federal Probation system. As of today, officers are involved in the criminal procedure one the individual is arrested until the individual finish community regulations. Analysis of Courts and Policing Past and Present Law enforcement has gone through many challenges and changes since its inception in the 13th century.In the past 50 years to the present law enforcement has grown from just a few law enforcement agencies to many as many as 18, 760 departments with personnel amass ing 940, 275, and a budget of $51 billion dollars these agencies divvy up (NCWC, 2004). This is a collection of data taken in 2000 by a number of police departments in the United States (NCWC, 2004). This collection of data reports that the Justice and exchequer departments has 60 federal police departments, highway patrol has 26 departments, 23 state police departments, and Hawaii is the only state without a police department, simply does collect a public safety department (NCWC, 2004).In addition 35 states have other agencies with special investigative billets, which have its limits (NCWC, 2004). Throughout the United States (NCWC, 2004) Sheriff departments have well over 3, 000 department, and municipalities with well over 15, 000 police departments. The United States is the only country with many law enforcement agencies, and no one agency functions or has the same kind of departmental structure (NCWC, 2004). Much of the future of policing depends largely on the education of its personnel.The education of new recruits is essential for the way police will perform. up human relations and developing a strong sense of new technology is of supreme importance for policing in the future to become a success. modern-day Opportunity Analysis With over 18,000 contemporary Law Enforcement agencies today designated more titles, roles, and responsibilities among its personnel depending on the jurisdiction mainly local and state police operated.Law enforcements maintains a leading role in controlling crime yet professionalism and ensuring due process for every person accused of a crime regardless of demographics but in todays criminal justice system race, age, gender, mental status, and prison over-capacity are factors affecting policy- qualification. As (Smith, 1990) proclaimed (The greatest judicial pressure for police reform and professionalization came with the controversial decisions defining criminal defendants rights during the Warren era. ).Rehabilitation p rograms became a valuable resource and alternative to incarceration in many criminal cases which coincide with community policing. In comparison, law enforcement and the courts have the opportunity to make changes to policies both are policy-makers within the system with a set of rules for making decisions in which is usually the focus of a single issue (Marlon & Oliver, 2006). The new laws put in to place by the high courts affects all players including police investigations through courts and parole in the criminal justice system because policies can be in written or verbal form and not all policies are effective.According to (Yackle, the Courts policy decisions affecting criminal justice are produced by the votes of the nine justices who select, hear, decide, and issue opinions in cases. With the demands from the public weighing heavy on the backs of the higher courts to change, enhance, block, or remove ineffective policies affects the criminal justice system as a direct result of conflicting problems or abuse of power by those in authority. Opportunities and Missed Opportunities for CooperationThe courts and the police have a great opportunity to work with defendants in the process from arrest to the trial if the incident goes to trial. From the magnanimous defendants down to the juvenile defendants and with the court system down to the criminal justice system can play an important role in the process for the defendants. in that respect are opportunities for both sides to improve on the analysis of the problem what makes the defendant do what he or she does again and again to end up in the criminal justice system, i. e. social standing or environment (Williams, 2013).When it comes to the courts and the police there should be clear goals, objectives and priorities when it comes to the process from arrest to trial and the communications in the midst of both sides should be clear. There should be improved programs and services to support the victim, the v ictims family and the defendant by the police and the courts. The main goal of the courts and the police is communications and having clear goals and the opportunities for cooperation will be there and there will not be any missed opportunities for cooperation.One complete criminal justice system working together for the improvement of the justice system as a whole, that should be the focus and the goal clearly now and in the future (Williams, 2013). end The American Colonists used the English Policing and Judicial systems as the basis to establish our own systems when they established America as a new fledgling nation. When we borrowed Englands Policing and Judicial systems many items were changed and modernized to fit our needs. Sir Robert Peel is known today as the father of modern policing around the world.His set of principles for the Metropolitan Police forte of London led to modernization and professionalization of our police forces here in America. The court system that we borrowed from England was in no way perfect, so we changed our laws with the introduction and changeover of the fifth, sixth, seventh, eighth, and fourteenth constitutional amendments. These amendments make the American Judicial System one that focuses on Due Process and ensures that all defendants are innocent until proven guilty. right away many nations model our policing and judicial systems, which is a tribute to the American Criminal Justice System.

Use of the Website and Social Media of Woolworths

USE OF WEBSITE AND SOCIAL MEDIA OF WOOLWORTHS LTD Woolworths Ltd is retailer so main destination is to sell. Scale of online shopping increased manifold in last two decades. In present time in developed countries, such as Australia customers sight spoil online almost everything. On this base arose the need to create a new field of selling internet marketing and e-commerce. THE BASIC UTILITY AND USER-FRIENDLINESS OF THE familyS WEBSITES From all 32 divisions of Woolworths Ltd, 16 have websites. Also there is one website which belongs to Woolworths exceptional and describes enterprise as a whole.All websites fulfil different roles. DIVISIONS CHARACTERISTICS Woolworths Limited Customers can find reports, media releases, announcements, board of directors and management, information for investors, characteristics of strategies and actions adopted by company. http//www. woolworthslimited. com. au/phoenix. zhtml? c=144044&p=home scalawag AUSTRALIA Woolworths Woolworths is main divis ion of Woolworths Ltd. Now, there are over 700 stores in Australia which serve over 13mln customers every week. Its website is the most developed from all divisions.Customers can buy online goods via site, get information active performances, use interactive options, store locator or leave feedback. http//www. woolworths. com. au/wps/wcm/connect/website/woolworths Thomas Dux Grocery Website provides only information around new coming products, promotions, recipes and store locator. http//www. thomasdux. com. au/ BWS Beer Wine hard drink Via this website customers might only find information about types of alcohol sold in stores, present-day(prenominal) offers in stores. Except from wines and beers in this sores there is possibility to buy hard liquor. ttp//www. beerwinespirits. com. au/ Dan Murphys This is online shop where customers can buy all types of alcohol. Additionally, customers get knowledge about offers and events. http//danmurphys. com. au/dm/home. jsp Cellarmasters Online shop marketing wines only (white, red and sparkling). Also provides information about hot deals and gifts. http//www. cellarmasters. com. au/ ALH Group Website of Woolworths hotels. Customers may find information about company, media releases, venues, social responsibilities. http//www. alhgroup. com. u/ Caltex Woolworths/ Safeway accelerator Website has information about products, offers, rewards, gift cards, safety issues, petrol station locator. http//www. woolworthspetrol. com. au/home Big W Online shop (home & garden, beauty & health, baby, electronics, entertainment, toys, sports & leisure) store locator, online catalogue, and big change in stores. Has link to Facebook account. http//www. bigw. com. au/bigw/home. jsp pricking Smith Electronics online shop TV & Video, Audio & Mp3, photography, computers, printers and office, mobiles & wireless, car & GPS, gaming, home & security, kids technology.Customers can take advantages of online deals, store locator and con nect to social media websites (Facebook Twitter, YouTube). http//dicksmith. com. au/dsau/home. jsp Masters Home Improvements Website provides only information about new coming products, promotions, store locator and tips about decoration Ideas & Inspirations. http//masters. com. au/ overbold ZEALAND Countdown Countdown fulfils the same role as Woolworths in Australia main supermarket in New Zealand. Online shop, offers, stores, community, over believe of company. http//www. countdown. co. z/ Super Value Website provides information about current promotions, new releases, overview of company, tips about food and nutrition. http//www. supervalue. co. nz/ Fresh Choice Website has the same layout as Super Value site only colours are different. Store differs from Super Value by wider range of products (SV convenience store, FC full-service store). http//freshchoice. co. nz/ Dick Smith Electronics Its website has the same layout and content as Australian Dick Smith website. Online s hop. http//www. dicksmith. co. nz/dsnz/home. jsp INDIACroma Website provides information about electronics products available in stores, particular offers and news and media. http//www. cromaretail. com/ Table shows there are two main purposes of running website in case of Woolworths divisions. One of them is to provide information about products, current special offers, and overview of company, media releases and news, recipes and tips which can be useful to customers. It is used so the client can get the information he needs before leaving home. Customers focusing on saving time and money and comparing offers to choose the best one which would fit their needs.Companies realise that they must become competitive in its celestial sphere to ensure marketing success. Seven divisions have online retailers. It is a very dynamically developing branch in retailer world. Online shopping statistics give full view on this subject. * 88% internet users undertake one or more e-commerce activ ity * 69% have leveraged one good or service in last six months * 1 in 5 Australians do most of their shopping online * Australian traffic to online retail sites * eBay 5,576,000 whimsical visitors * Amazon 2,191,000 unique visitors Woolworths 1,488,000 unique visitors * Average 15% growth of internet shopping every year since 2005 * Market share of internet shopping of 7% of all retail sales (14% growth from last year) * Australian-based ecommerce sales A$16. 9bln in 2009, A$33. 3bln in 2015 These facts bring about that online shopping has dormant potential which most companies need to habituate to acquire new customers. To be successful a company must develop its website so that it will be attractive to customers. This attractiveness is defined as user-friendliness of the website.There are some common characteristics features which determine user-friendliness assenting to site map, logical navigation structure, low frequency of errors occurrence, consistent objective and layout, access site inquisition pecker, access to affaire details, easy language, search engine friendly, easy access to main navigational links in the page heading and footer and access to links to social media. There are also many more criteria which makes websites user-friendliness. Following table shows application of these elements on companies websites. has feature and is user-friendlyX/+ has feature but is non user-friendly X doesnt have feature Site map navigational structure Low errors occurrence Design and layout Site search tool Woolworths X + + +The best design + Thomas Dux Grocery +/X regretful visibility X/+ + X/+Poor design + BWS Beer Wine Spirits + + + X/+Poor design X Dan Murphys X/+Bad panoptic + + + X/+Only for products Cellarmasters X + + + + ALH Group X/+Bad visible + + X/+ grey-headed fashion style X Caltex Woolworths/ Safeway Petrol X/+Bad visible + + X/+Old fashion style + Big W X/+Bad visible + + + +Dick Smith (AUS and NZ division) X/+Bad visible + + + + Masters Home Improvements X + + + + Countdown X + + + X/+Not on home page Super Value X + + + X Croma X/+Bad visible + + + + Contact details Easy language Search engine friendliness Navigational links Social media links Woolworths + + + + +Facebook Thomas Dux Grocery + + + + X BWS Beer Wine Spirits + + + + X Dan Murphys X/+Bad visible + + + X Cellarmasters X/+Bad visible + + + X ALH Group + + + + XCaltex Woolworths/ Safeway Petrol +prominent + + + X Big W X/+Bad visible + + + +Facebook Dick Smith X/+Bad visible + + + +Facebook, Twitter, YouTube Masters Home Improvements + + + + +Facebook, Twitter, YouTube Countdown X/+Bad visible + + + +Facebook, YouTube Super Value + + + + X Croma X/+Bad visible + + + X The table shows that generally websites are user-friendly. Weak points are repeated in some sites. The most common weakness is placing site map and contact details in bad visible location usually in page footer.Second thing is poor and old fashion design computer bright is well developed and websites should adapt new solution to increase attractiveness and relevance of website. Smaller retailers do not engage in internet marketing and e-commerce. They use only information function in relation to their customers. Other elements work out smoothly and internet users should not have problems with navigation on the websites. Simplification for young people is the use of social media links. User-friendliness of the websites should be assessed positively. WEBSITES AND THE CUSTOMERSInternet sources announce various rankings and list of top online retailers. On the list of 60 most favourite listing retailers there are 3 retailers belong to Woolworths Ltd 7 Dick Smiths Electronics, 8 Dan Murphys and 18 Woolworths. List of Australias top 10 online retailers from February 2011 contains 2 retailers again Dick Smiths and Big W. Dick Smiths were on the list three years in the row so it shows how well running is the website. Design, updates and layout of website advocate customers to shopping online. Success of Big W is spectacular because it started its activity on the Internet at 10th May 2010.The easiest way to check what costumers think about company is to follow forums where they express their opinions. There are massive numbers of people who buy online and most of them do not complain about the role of shopping on the Internet via its websites but complain about time they have to wait for delivery. Is it website fault? Delivery is next stage of internet purchase so probably people who organise work in warehouses bear responsibility for delay time. References Communications report 201011 series Report 1 E-commerce marketplace in Australia Online shopping Online Available from http//www. cma. gov. au/webwr/_assets/main/lib410148/CR_comp_report1-E-commerce_Marketplace_in_Australia. pdf Accessed on 01st January 2012 Most Popular Listings Online Available from http//www. aussie-shopping. com/directory/popular-listing. html? limitstart= 20 Accessed on 01st January 2012 Walsh, J. , 50 Tips to a User Friendly Website Online Available from http//www. designinginteractive. com/design/50-tips-to-a-user-friendly-website/ Accessed on 01st January 2012 Online shopping Woolies or Coles? Online

Aboriginal Land Claims in Canada

Aboriginal land claims is the proposition contained in formal statements that be submitted to the provincial and/ or federal government by Aboriginal community claiming that the Crown has not honored its obligations or commitment in respect to treaty or Aboriginal rights as pertains land willpower and usage.Aboriginal land claims are Aboriginal (or Native) peoples claims about their land ownership rights which they inhabited before settlers, primarily Europeans arrived. It is a process that has been active for several(prenominal) decades in countries such as Canada, Australia and New Zealand.This dis endowe has been in existence due to the native populations displacement from their historical land or territory by the European settlers arrival.1The federal government is particularly involved in most Aboriginal land claims as the primary jurisdiction organ in this matter. The provinces are specifically involved in the sense that their involvement basically rests in ascertaining histo rical occurrences that gave rise to such claims. Most of these claims require such assertion on private property, natural resources and Crown lands.The original treaties are therefore considered to evaluate the extent they have been honored or dishonored and the necessary redress in case of dishonor of the same. there is marked difficulty in defining aboriginal rights due to the diversity of the aboriginal cultures but most commonly, these aboriginal rights are delimitate as collective, inherent rights flowing from their traditional land occupation which is now the present Canada and other orders which are basically social pre-contacts.To many, this implies independence rights through culture, land, resources, governance and other aspects in respect to their self-determination.2 This is as the Inuit, Mtis and Indian peoples of Canada assert their rights. In this respect therefore, the nation, environment and race context must be put into consideration in dealing with this controve rsial issue that have raised much conflict and debate for several years.The 7th October, 1763 royal Proclamation had been nonionic such that the North Americans new acquisitions by the Britains governments would not interfere with the Indians land interests, particularly in the Ohio Valley.It was in addition supposed to end the Great Abuses and Frauds. The major reason that led to this declaration was the fact that this area which was referred to as Indian Territory was reserved by the Royal Proclamation since it had not been ceded to or purchased by the British governments. It was thus reserved to them for their hunting endeavors and these Indians were not to be disturbed or molested even though they remained down the stairs Britains protection.Much of the 20th Century Northern Canadas development and settlement process has been subjected to these land claims which have been comprehensive for past thirty years, and as a government issue have undergone some significant transfor mational changes.This is as the aboriginal people have engaged themselves in the encroachment process concerning their customary livelihood restrictions as salubrious as the transformation of their traditional territories.This involved sedentarization and population relocation, governmental restrictions on fishing and hunting, river systems contamination, diversion, alterations, impoundment and pollution.3 In the 1970s, Aboriginal legal and political action stirred up formal process establishments that were aimed at Aboriginal land claims resolution and revision of the treaty rights as well as the Aboriginal judicial interpretation.This is particularly seen in the geographers documentation of the claims. Furthermore, these documentations overtly expounds these remedies effectiveness as concerns the Canadian perspective changes towards the northern Aborigines, development and environment, and how the northern Canada resource regimes have been altered by these land claims. There is therefore need for cultural understanding and personal awareness development that will foster positive attitudinal reflections on indigenous peoples voice to overall Canadian development.1 Charlesworth Max, 1984. The Aboriginal Land Rights Movement. New York Hodja Educational Resources, pp.45 2 Brock Peggy, 2001. Words and Silences Aboriginal Women, Politics and Land. New York Allen & Unwin, pp.32 3 Crane John, 1994. Directions for Social Welfare in Canada The unexclusives Review. University of British Columbia Press, pp.12

Promote Products & Service Essay

1/ IntroductionAfter the 3D movie blockbuster of American film called Avatar released worldwide in 2009, a lot of cinemas in the world also start the movie with this technology. In particular, a few years ago, to demand of customers as well as improving the quality of business, there atomic number 18 many investors own invested 3D coffee. 3D java is gradually developing into a movement cheer healthy. It looks like a new air crept into the lifestyle of young people.2/ Business idea* Create a unique coffee shop, where customers can make whoopie nice coffee cups and watch blockbuster movies together. * Establishing a high-speed system of wireless for customers can access free. * This would be an ideal location for family or pas de deux want to relax and talking.3/ Requirements tosucceed in your business* Location The first restaurant should be located in a busy residential area to root for a lot of customers in Sydney. After the first 3D restaurant succeeds, there is more 3D coffe e shops will be open. When brand of shop was known in a lot of cities, we should get franchised and starting this business in other big cities.* Pricing strategy turn back customer a price of product consistent with cost rate. Organizing regular promotions to customers and discount special days. * Quality strategy maintaining and development the association production that has been consumed widely in the consumer market as well as rectify the poor quality production. * Advertising and Promotion strategyTo attract clients that 3D coffee shop would advertise through TV, radio, magazine, Face book and internet. The shop should have advertising strategies to clients through networking communities. Promotional activities for all products sometimes are showed such as discount activities, promotions and big events to compete with other shops as well as nominate information almost the restaurant to customers. * Customer service Creating a professional staffs with higher responsibili ty. They should be friendly and patient with customers to make customers feeling comfortable and enjoy their visit.4/ Entrepreneurship* Design the shop there are tether floors.+ The first floor This floor for staff only, there are bar, toilet, etc. + The second floor there is one large room with a content of 30 people, it can be used to organize offline, enjoy music Audiophile, Lossless lyrical, gentle, combined watch HD movie blockbuster.+ The third floor there are 10 rooms with 5 rooms for groups of friends, families can sit comfortably that have large screen (120 inch), large space,polite, audio system modernization and 5 rooms for couples, friends with private space, romantic, seat systems extremely relaxing. All rooms are equipped with HD projector 3D and it can serve 3D movies with high quality. * Customer The volume of the customers is young people who looking for new things and want to try the different feelings. In addition, this shop also serves international customers who want to find where they can have both their own space to watch movie, enjoy coffee and talk together, so that this is an ideal location.5/ Business ObjectivesA/ The common purpose soften to customers of all ages who need somewhere for entertainment, relaxation and enjoying favorite movies as well as where customers meet friends. Besides, this shop also serves customers who want to hold a birthday party for your friends, relatives, or want to date, say a marriage proposal, Events, etc. In general, this shop will help customer to reduce stress afterward a stressful working hours. B/ Shop business purpose* Bring large profits for the investors.* Bring revenue to the country from tax* The scotch benefits contribute to the annual budget+ Income tax + Personal income tax.* Create a professional image, reliable in the hearts of consumers.* To satisfy the entertainment need of the people, improve the spiritual life, help people to get fun time after hours for learning and work str ess, contributing for the cultural life community and re-production labor.6/ beat AnalysisA/ Strength (S)* Ample space, designing layout unique and beautiful, new furniture.* Favorable location.* Reasonable price.* The management work capacity and determination.* Services to provide substantially quality, high-speed transmission.* The wifi internet service has high speed and easy to register multiple packagesPromotions. * Using modern machinery and professional.B/ Weakness (W)* The first slap-up investment is lacking.* Dont have patrons as well as reputable supplier for products in the starting days.* The new shop establishment makes it challenging to attract new customers.* Dont have too much experience in business coffee 3D.C/ Opportunities (O)* Focus on strength clients students, people with average incomes.* There is good material.* Opening more branch around the world or sell franchise for foreign companies. D/ Threats (T)* opposite local shops could try to adopt business idea in a short time.* The large number of new shop that will be opened to competition.7/ Financial, Legal, Marketing, Operational and Business viability* FinancialIn order to this business succeed and develop which the company have to invest about $500,000. When business achieved and attract customers that will have grown steadily 5% each year in investment. Beside, business should hire accountants to prepare tax return, overt business activities to realize care of business tax affairs.* LegalBusiness will hire lawyers to maintain activities and resolve with legal and procedure affairs.* MarketingPay advertising company to create original Ads, flyers. At the same time, advertise through TV, radio, magazine, Face book and internetas well as developing logo and slogans.* Operational create a management reasonable system include supervisors, floor managers and leaders to manage staff shifts. All of them should be training and study a course about professional skills to service clien ts.* Business viability maintain activities and making a profit and increased steadily per year.8/ Conclusion3D cocoa will provide a space, an suitable environment for many different demands of customers as well as creating healthy recreation and relax with some reasonable prices. When customers come to Coffee 3D that they will be integrated into the environment lively, friendly and everyone will be linked together easier. Furthermore, this shop will satisfy all the needs of the individual or collective by new services and so interesting. Through the analyse and present research information of project 3D COFFEE. We think this project will bring high economic efficiency and accordant with the needs of people as well as the general bowel movement development of social especially young people.9/ References* Principles of Marketing (26/09/2011) 5th edition, Person Australia.

The Chronic Condition of Hispanic High School

IntroductionThe release of the 2010 U.S. Census consequences last month revealed a modify face for the state. Driven by the 43 % growing of both Hispanics and Asians over the past decennary, cultural minorities pull up stakes go the new state bulk in the fol pitifuling 30-40 old ages ( U.S. Census Bureau, 2011 ) . Unfortunately, what has non changed is the diswhitethorning high naturalise lapse emerge appraise for Hispanics. Since the 1970s, the Hispanic dropout rate has been arrangementatically among the worst of all race groups, top picnic every grab high as 35 % , to a recent depression of 18.3 % in 2008 ( National Center for bringing up Statistics NCES , 2010 ) . This rate is more than twice that of Afri crapper Ameri stops and about lead-times high than Whites and Asians. Although enemy cultural minority groups have made important advancement over the past terce decennaries, Hispanics continue to tick at the really underside of the instruction ladder.The lite rature cites many grounds for the inordinate Hispanic dropout rank ( a ) base side accomplishments making lingual communication beatriers with instructors and condition failaries ( B ) scotch factors many Latino house hold ins live in poorness and need pupils income ( degree Celsius ) fewer function suppositious accounts ensuing in minimum mentoring chances ( vitamin D ) challenges linking with instructors ( linguistic communication, civilization, etc. ) which makes pupils experience unwanted and causes them to lose involvement ( vitamin E ) big per centum of Spanish americans argon migratory workers and hence, a more transeunt population and ( degree Fahrenheit ) p bents neediness of engagement in their kids s educational aimment.Although the articles reviewed in this trace determined that many factors contributed to these hapless consequences, they do nt concentrate on a individual, major cause for the inordinate dropout judge. Alternatively they conclude th at all of these elements, or some combination of them, impact Latino pupils desire to go forth direct early. The literature does propose nevertheless that a important, if non the most of import, ground for dropping out is the concluding factor listed above, the absence of Latino conjures engagement in the pupils larning procedure. Unfortunately, there is non adequate explore on why Latino parents are non every bit involved as different groups, so farther analysis is needed. Since this seems to be a less reviewed country, I have decided to look deeper into the issue and explore possible grounds why Latino parents do non arrogate part in their kids s prepareing. This is an of import subject because habitation is cardinal to the Latino civilization. Children are near to their households and to the communities they live in, so more parent engagement can be a important measure in sufficeing with the keeping of these pupils.Additionally, I believe utilizing the model from Ho fstede s beat of heathen Dimensions for measuring civilizations may serve up break grounds why Spanish americans are non more involved in their kids s educational activities. more specifically, it appears that the power distance value dimension of national civilization could be a factor that prevents Hispanics from concentrating on instruction to offend their ordain in society. cater distance describes the extent to which less powerful members of a society ( like the household ) accept and expect that power in establishments and organisations is distributed unevenly. This behavior suggests that a civilization s function of inequality is endorsed by both the followings and the leaders. A high evaluation on power distance means that big inequalities of power and wealth exist and are tolerated in the civilization, as in a category or caste system that discourages upward mobility. A bulk of the Hispanics who immigrate to the U.S. to try on work are from Mexico which has a reall y high evaluation in the power distance cultural dimension. In fact, Mexico is ranked in the top quintet of high power distance states in the universe ( Robbins & A Judge, 2010 ) .Significance of StudyThis issue is important because U.S. demographics are altering dramatically in this state. Hispanics represent one of the windy manoeuvreing sections of the population. Harmonizing to the 2010 Census Brief, the Hispanic population was about 50.5 million, which was about 16 % of the overall U.S. population of 308 million ( U.S. Census Bureau, 2011 ) .The figure of Hispanics has grown about 43 % since 2000, and accounted for about 55 % of the entire state s growing during that same ten-year period. This is more than five times the growing rate of the entire population of 9.7 % . If the contemporary aim continues, the population of the United States will lift to about 438 million in 2050, with Hispanics trebling in size and accounting for most of the state s population growing. At t hat clip, the Latino population is estimated to be around 127 million or approximately 29 % of the entire U.S. population ( U.S. Census Bureau, 2009 ) .With educates shortly to be saddle with this eaverageous growing of Latino pupils, the United States has no pick but to turn to the high develop dropout crisis for two major grounds. First of wholly, the economic price both existent and possible is reeling. Over their life-times, high tutor dropouts earn about $ 400,000 less, have higher unemployment judge, and poorer wellness than alumnuss. The dropouts from the Class of 2008 alone will be the state more than $ 319 billion in lost rewards and over $ 17 billion in Medicaid and expenditures for uninsured wellness wariness over the class of their life-times ( AEE, February 2009 ) . The second ground is the dropout crisis could impact the state s position as a universe world power. With Hispanics and different cultural minority groups going the bulk of the U.S. population in the following two decennaries, the possible exists for an undereducated work force which may non be able to vie in a planetary economic system, particularly with the increased focal point on engineering. The intent of this exploratory survey is to place possible grounds for Latino parents deficiency of engagement in their kids s acquisition procedure which contributes to excessive high nurture dropout rates and to besides find if it can be explained by Hofstede s Model of Cultural Dimensions.Reappraisal of the LiteratureThere is no inquiry that pupils play the primary function when doing the aspiration to drop out of high school, but for the intents of this survey, the chief focal point was on impertinent influences to the job. Although the major purpose of this paper is to look at grounds for parents deficiency of engagement in their kids s instruction, the literature exposed different subjects which were grouped into three dropout factors ( a ) environmental, ( B ) school system , and ( degree Celsius ) parental engagement. These classs will be looked at shortly, but first it is necessary to find if the dropout rate is every bit high as advertised.Many statistics segregate U.S. born dropouts from foreign born, state of beginning or generational degree. Fry ( soaring School Dropout Ratess, 2003 ) states that calculating dropout rates for Hispanics is a convoluted procedure because every bit many as 33 % are foreign born, and their states of beginning have much overturn rates of secondary school completion than the U.S. As a consequence, many are non academically prepared to come in U.S. high schools, so they struggle and lastly drop out, or in some instances neer enroll. Furthermore, Fry points out that many of these immigrants have really expressage spoken English abilities and most do non derive English eloquence until age 16. By that clip, they are so far behind they face hopeless odds of catching up and each voluntarily bead out, or stop up meeting age restrictions that force them out.In a follow-up survey by Fry ( Hispanic Youth Droping out of U.S. Schools, 2003 ) , he concluded that the sum Hispanic high school dropout rate of 21 % published in 2000, was overstated. This resulted from the chunking together of three subgroups of Latino young persons ( a ) the native Born, ( B ) foreign-born who attend U.S. schools, and ( degree Celsius ) foreign-born who emigrate chiefly for employment and do non inscribe in U.S. schools. When the first two classs are examined individually, the rate becomes 15 % . Although this is well smaller, it is still twice every bit high as the dropout rate for comparable non-Hispanic Whites. some all growing in the figure of U.S. teens over the following 20 old ages will be Latino, so it is imperative that this negative tendency is reversed. scorn how the dropout per centums are sliced and diced, the bottom line is if Latino young persons are populating in the United States, no matter of class, th ey all need to be counted towards the overall dropout rate so that the job can be addressed as a whole. The following measure is to look at the subjects that developed in the literature.Environmental Issues that conduce to the Dropout RateReyes ( 1993 ) survey followed up on low and high estimate Hispanic high school pupils a twelvemonth after their expected graduation rate. She found that low-risk pupils absolute school at a much higher rate than high hazard pupils. She so looked at one of the major grounds that lead to school failure for immature Hispanics specifically, their exposure to legion nerve-racking life events which places them at high hazard for dropping out. For illustration, their vicinities may see higher than mean criminal offence rates, unemployment, drugs, packs, adolescent gestations, public assistance dependence, etc. As a consequence, these pupils sometimes have a more hard clip seting to a school environment. This could take to inordinate absenteeism, ho oky, and an eventual transportation to dark school or a Graduate Equivalency Diploma plan. The nerve-racking life events besides influence household determinations to relocate which contributes further to the instability of pupil s academic public presentation. Whether traveling out of province or back to their state of beginning, parents relocate kids who are gibber behavioural jobs at place or school and take them out of the nerve-racking environment, particularly if the kids get involved with packs or drugs. Unfortunately, it appears that parents engagement with their kids s instruction, irrespective of environment, could hold been a finding factor as to whether that kid graduated or non.Perreira and Harris ( 2006 ) considered absorption theories as a possible subscriber to high school dropout rates. The Straight-Line hypothesis predicts cultural differences will decrease over clip as immigrants are acculturated into society. Therefore, the first coevals will hold the highest dropout rates, the 2nd coevals will hold the following highest, and each subsequent coevals will hold less than the old. The Accommodation or Selective Assimilation hypothesis predicts the exact opposite educational flight as the straight-line attack. Harmonizing to this theory, as immigrant young person assimilate with their U.S. Born equals, they lose the protective qualities of cultural cultural norms instilled in them by their parents. As a consequence, this theory predicts that first-generation young person will hold the highest degrees of academic accomplishment and lower dropout rates, whereas second-or higher coevals young person will hold the lowest degrees of academic accomplishment and the highest dropout rates. Consequences of this survey revealed that first-generation Latino immigrants graduated from high school at higher rates than their parents, but these initial additions in educational attainment relation to their parents decreased in the 2nd coevals. By the 3rd and higher coevals, Latino young persons had higher dropout rates than their parents. This determination does non match with straight-line assimilation theory, but alternatively provides dependable support for the selective and metameric assimilation hypothesis.Sterns and Glennie ( 2006 ) studied a group of 9th and 10th class dropouts in North Carolina and ascertained that Latino pupils have the highest early dropout rate among all cultural groups. The deductions can hold negative effects for persons throughout their lives. On norm, high school dropouts are less likely to be employed than other grownups, have poorer mental and physical wellness, a greater likelihood of perpetrating condemnable Acts of the Apostless, and a higher likeliness of going dependant on public assistance and other politics plans than people with higher educational attainment. Much of the Hispanics high dropout rate can be traced to disadvantages in socioeconomic position, household construction, and negative academic experiences. The writers determined the undermentioned grounds for dropping out ( a ) academic jobs, ( B ) subject, ( degree Celsius ) employment, ( vitamin D ) household issues, ( vitamin E ) transitory life style, and ( degree Fahrenheit ) terra incognita. The job with this survey is unknown ground histories for 58 % of the overall sample. Until these grounds are known, bar plans can non be established to run into pupil demands.School System Related Issues that Contribute to the Dropout RateHarmonizing to Martinez and DeGarmo ( 2004 ) , many school systems around the state are non prepared to turn to the demands of an progressively culturally pluralistic pupil population. As a consequence, Latinos are overrepresented in samples of households at hazard for hapless behavioural and mental wellness jobs, and their dropout rates are three times greater than white non-Latino pupils. Research associating assimilation with school success for Latino childs has shown that fact ors such(prenominal) as recent in-migration and limited English advancement increase the hazard of dropping out for Hispanic pupils. Latin american parents besides reported more barriers to engagement in their kids s school than non-Latino parents. Additionally, Latino parents besides had more trouble assisting with prep and Latino childs reported less handiness of social support than non-Latino childs. A important determination revealed that academic encouragement by parents and school staff members served as a cardinal protective factor in advancing school success for Latino young persons. In shutting, the writer suggested that instructors and decision makers need to be better equipped to cover with progressively diverse schoolrooms. For illustration, they need to increase their expertness in diverseness, derive entree to culturally inclusive fertilise of study stuffs, and be willing to accommodate standard stuffs when such multicultural course of study is unavailable. more si gnificantly, they need to develop intercession schemes to affect parents and heighten their abilities to advance success for their kids.A survey by Christle, Jolivette, and Nelson ( 2007 ) examined dropout rates in Kentucky high schools utilizing both vicenary and qualitative processs. The findings reflected that attending rates were negatively correlated with dropout rates in this survey. This determination supports the observation that pupils who feel a perceive of belonging and connexion with the school are less likely to drop out. Additionally, the cultural background of the pupil organic structure was related to dropout rate in this survey the higher the dropout rates, the lower the per centum of white pupils. Furthermore, 46 % of Black and 39 % of Latino pupils attended schools where graduation is non the norm. Teachers are besides an of import beginning of societal capital for pupils. Teachers in low dropout schools showed involvement in the pupils, had sufficient support from decision makers, and made positive relationships a high precedence in the schoolroom. Finally, dropping out of high school is non an unprompted action, but instead a cumulative procedure. Unsuccessful school experiences, such as academic failure, class keeping, absenteeism, behaviour and subject jobs, and transportations from one school to another physique on one another to finally estrange the pupil from school. By placing differences amid high schools with high dropout rates and low dropout rates, schools can implement policies and processs to prose flash backe pupils and ease their success.Rodriguez ( 2008 ) discovered that the Hispanic dropout rate in some big urban countries reached every bit high as 50 % . Looking for a response, the Governor of Puerto Rico expressed involvement in utilizing a popular hip-hop instrumentalist to turn to the issue of school abandonment. However, he was extremely criticized because of the wordss of the music and the fact that the instrumen talist was a high school dropout himself. However, the of import point of the survey was that the Governor recognized the power and connexion between popular civilization and immature people. Unfortunately, the Numberss of Latino high school alumnuss are non maintaining up with the altering demographics. Therefore, it is clip for originative thoughts such as this one to knock solutions. But what precisely is doing this persistent job? A survey by Valenzuela ( as cited in Rodriguez, 2008 ) , shows there is a correlativity between certain hazard factors and graduation. For illustration, Latinos whose parents do non nail down high school and go to barrio-schools in southern California have a 50 % opportunity of gaining a high school sheepskin. Additionally, more and more school related incidents are being referred to the condemnable justness system and school-level disciplinary processs such as belated policies are alter to the dropout sums. Unfortunately, schools belated policies lock out pupils who truly necessitate to be in school and sends a message to them that the school does nt desire them at that place. The writer believes utilizing innovational techniques such as hip-hop music to heighten acquisition could maintain marginalized pupils in school. Since traditional methods are non working, it is now clip to look for non-traditional attacks.Parental Involvement Issues that Contribute to the Dropout RateRumberger and Lim ( 2008 ) identified two factors that have a strong bearing on whether pupils graduate from high school ( a ) single features of pupils, and ( B ) institutional features of their households, schools, and communities. within the former class, the writers found that pupil battle both academically and socially and educational outlooks are the most of import determiners for remaining in school. Conversely, high absenteeism and working more than 20 hours per hebdomad correlated to higher dropout rates. The latter class of institutional fact ors such as household and schools can besides be strong forecasters of graduating or dropping out. Populating with both parents and more household resources resulted in lower dropout rates. More significantly, rearing patterns such as holding high aspirations for their kids, supervising school advancement, and pass oning with the school are strong subscribers to higher graduation rates. This is the type of parental engagement needed to change by reversal the negative tendency of Hispanic dropouts.Stern ( 2004 ) discusses the consequences of the 2002 White House Commission on Educational Excellence for Hispanics appointed by President Bush to assist cut downwards the high school dropout rate. The committee s study stated that Latino parents were non adequately involved with their kids s instruction. Ironically nevertheless, the support was cut to plans that help Latino parents larn how to arrive connected to the acquisition procedure. The National Council of La Raza ( NCLR ) is dis believing about the study which they felt offered no substantial recommendations. They besides dispute the asseveration that Latino parents do non take portion in their child s instruction. However, what NCLR failed to see was the fact that parents may acquire involved, but this does non intend it is effectual battle. You can do a kid make his or her prep, but without the proper aid, that prep may non be serious. One of the disposition s enterprises was the Yes I tramp run. Its web site promoted literacy understanding for parents. Unfortunately, there were likely merely a little per centum of Latino parents who had entree to computing machines or had some degree of proficiency in utilizing them. Two other points were made in the article to assist better the low dropout rates ( a ) rise teacher outlooks of Hispanics, and ( B ) better instructor preparation. Although raising teacher outlooks and preparation may assist, they are non the job. Teachers can merely make so much in t he schoolroom but it is up to the parents to take over one time the childs get place. Without effectual engagement by at least one parent, Latino pupils will go on to fight, lose involvement, and non recognize the greatness of instruction until possibly it is excessively late.Nesman ( 2007 ) identified the undermentioned factors as subscribers to student dropout rates ( a ) pupil attitudes and behaviours, ( B ) household features, ( degree Celsius ) societal environments, ( vitamin D ) school constructions and policies, and ( vitamin E ) employment/career chances. Findingss in this survey revealed that negative interactions with school functionaries and deficiency of support for advancement in school as cardinal to dropping out. Negative interactions includes limited sum of clip or attempt in working with Latino pupils compared to other pupils, looks of low outlooks, and prejudiced subject. Lack of caring among parents, described as limited support and communicating about school, w as besides named as a major subscriber to pupils determinations to drop out. However, pupils were speedy to support households supplying grounds such as long working hours and household state of affairss such as divorce or interval due to migration. The survey besides suggested that a household s deficiency of experience with instruction reduces the sum of support they can supply for kids. On the other manus, the actions of lovingness and confirmatory grownups were mentioned as intercessions that encouraged pupils to go on seting attempt into school. The writer besides pointed out features of plans that are successful with Latino populations. These include witness for cultural backgrounds, high-quality course of study and staff, tutoring and mentoring with successful and caring function theoretical accounts, household and community engagement, and native linguistic communication support along with English linguistic communication development.Harmonizing to a Pew Research Center study, the biggest ground for the spread between the value Hispanics topographic point on instruction and their aspirations to complete school appears to come from fiscal force per unit area to back up a household ( Lopez, 2009 ) . About 74 % of all 16- to 25-year-old study respondents who cut their instruction abruptly during high school say they did so because they had to back up their households. Other grounds include hapless English accomplishments, a discriminate of school, and a feeling that they do nt necessitate more instruction for the callings they want. When asked why Latinos on norm do non make every bit good as other pupils in school, more respondents in the study incrimination hapless parenting and hapless English accomplishments than blasted hapless instructors. More than 61 % say a major ground is that parents of Latino pupils do non play an active function in assisting their kids win and about 58 % property it to limited English accomplishments of Latino pupils. Th ese parents do non deliberately disregard their kids, but because most of them neer graduated themselves, they do nt cognize how to assist their kids win. This is an country where parent engagement can do a difference. By promoting kids to remain in school alternatively of dropping out to work, Latino households can put in their hereafters instead than settle for short-run pay-offs. Unfortunately, it is a hard pick to do for households populating at or below the poorness degree.A Pew Hispanic Center study, Latino Teens Staying in High School A Challenge for All Generations ( 2004 ) , stated the national Latino high school dropout rate of 21 % is more than twice the national norm at 10 % . A important ground attributed to the high dropout rate was less than favourable household fortunes and the communities in which they reside. Almost 10 % of Latino teens are non populating with a parent, more than twice the rate for white teens. Parents can frequently be an of import beginning of motive and information that promote high school completion. Merely 51 % of Latino kids have female parents who themselves have coatinged high school, in comparing to 93 % of white kids. Without a stable place environment and parents who can put a positive illustration or aid with school assignment, these marginalized pupils will go on to stay at a disadvantage compared to their equals.Chrispeels and Rivero ( 2001 ) did an exploratory survey on the consequence of immigrant parents sense of topographic point in their kids s instruction after they attended a serial of parental categories. These parents were given the chance to larn about the American educational system by go toing classs offered by the Parent lend for Quality Education ( PIQE ) . The first determination from the survey was that parents indicated they had trouble assisting their kids with prep, particularly when the prep was in English. Delgado-Gaitan ( as cited in Chrispeels & A Rivero, 2001 ) found in her survey of Latino households that parents were affright by the linguistic communication barrier posed by an all-English prep course of study. This bullying is a distancing factor in the parent-child relationships, which is important to a supportive system for kids. Even if parents had the desire to assist, it was non possible because they could non read or understand the assignment. Another ground given by parents for non assisting with prep was that many worked, had several other kids, and small clip to help with prep. These working parents were anticipating the after-school plans to help the kids with completion of their prep so that when they got place they did non hold to worry about it. The PIQE classs enabled parents to derive consciousness of the benefits of prep and how they could supervise what the kid is larning. Additionally, parents learned it is of import to learn kids to give precedence to schoolwork and that giving the clip could convey satisfaction and a sense of achieve ment. The concluding result was increased parental engagement in the kid s instruction, both at place and school. In decision, the survey suggests that it is possible for parents to develop higher degrees of battle with their kids, schools, and instructors. As they learn what is required for success in school, parents can put more specific ends for their kids.Kaplan, Turner, and Badger ( 2007 ) explored grounds for Latino misss princely hazard for dropping out of high school. They focused on the relationships between their female parents and friends, academic accomplishment, grade of socialization, household environment, self-esteem, depression and ability to get by with emphasis to find if they had an influence on their attitudes about school. The literature revealed that Hispanic male childs and misss are three times more likely to drop out of high school than white or African American teens. This may ensue from school patterns such as differential intervention, low outlooks, an d the school s hapless communicating with parents of Latino teens sing their kids s advancement every bit good as household force per unit areas. Latino misss perceptual experience of lower instructor support and higher household emphasis resulted in lower self-pride, disfavor of school and higher depression. Furthermore, De Las Fuentes and Vasquez ( as cited in Kaplan, Turner, & A Badger, 2007 ) found that differential degrees of socialization appear to make parent-child struggle which has a peculiarly negative consequence on misss. Girls in peculiar are stately of displeasing their parents as they try to absorb into American civilization. The consequences of the survey determined that a miss s perceptual experience of mutualness with her female parent affected her attitude toward school. Girls who felt that their female parents were involved, understanding, and antiphonal to them were more likely to bask school and have higher overall classs. Not merely did the research confirm the importance of the mother-daughter relationship and its consequence on school accommodation, but it besides identified the demand to offer parental preparation to further this mutualness, and produce instructors to be more cognizant of the effects of civilization.In decision, the literature explored many of the obstructions Latino pupils face in schools today. These barriers affect both their ability and desire to finish high school. There were three common subjects found among the barriers that contributed to the high dropout rates ( a ) environmental factors, ( B ) grounds built-in in the school system itself, and ( degree Celsius ) deficiency of parental engagement in instruction. The last component of parent engagement was looked at more closely to find grounds for deficiency of battle in kids s acquisition procedure, and more significantly, to see if there is a possible connexion to Hofstede s theoretical account of cultural dimensions.The undermentioned list summarizes so me illustrations from the literature of Hispanics parents barriers to engagement in their kids s instructiontrouble supervising pupils advancement and minimum communicating with the school rawness with educational systems policies and processs they do non cognize how to successfully step in since many are non graduates themselves unstable place environment and inability to supply positive educational function theoretical account trouble assisting kids with prep because of course of study and linguistic communication barriers small clip due to economic demand to work longer hours and other kids in the family outlooks that after-school plans will help kids with prep anddifferent degree of socialization than their kids which can make a parent-child struggle.This list may assist explicate grounds for parents deficiency of engagement, but they do non reply the deep-seated causes for this type of behaviour. Could this be something immigrants brought with them from the old state and p assed on from coevals to coevals? Possibly Hofstede s power distance index from his Model of Cultural Dimensions can assist cast some visible radiation.As stated earlier, power distance measures the distribution of power and wealth between people in a state or civilization and seeks to show the extent to which ordinary bicycle citizens submit to authorization. Latin states, such as Mexico, with high power distance values rely on authorization figures to do determinations and clearly separate the functions of authorization figures from those governed. The line between ordinary citizens and those of higher societal position is seldom crossed, and fraternisation between the categories is frowned upon. Since most of the Latino immigrants were portion of the lower socioeconomic degrees in their native state, many may experience they can non alter their position in this state. As a consequence, it is possible they believe they are destined to stay in the same societal category and base o n balls this attitude on to their childs. This type of self-fulfilling prognostication can be the major ground why Latino parents do non acquire involved in their kids s educational development. display panel 1 displays the grounds for parents deficiency of engagement and their position when viewed from a Hofstede power distance index lens.Table 1Reasons for Non-Participation Viewed from Hofestede s Power Distance IndexParents Reason for Lack of ParticipationParents Point of View When Applying Hofstede s Power Distance Index for untaught with High Power Distance ValueTrouble supervising pupils advancement and minimum communicating with schoolNot our topographic point to inquiry authorization, the disposal will guarantee pupils are having everything they need.Inexperience with educational systems policies and processsRules and Torahs are made by the people in charge and they will guarantee schools do the right thing.Do non cognize how to successfully step in because many are n on graduates themselvesParents do non prosecute or face, particularly with school functionaries. We understand and accept our function in society.Unstable place environment and inability to supply positive educational function theoretical accountFamily environment is unstable because of physical breakup caused by work or in-migration. It is our fate in life to struggle-it is expected.Trouble assisting kids with prep because of course of study and linguistic communication barriersWe can non understand the course of study or linguistic communication, but do non oppugn or inquire for aid. We assume the governments will step in if necessary.Small clip to assist pupils due to the economic demand to work longer hours. Besides many other kids in the family to look afterIt is more of import for households to take attention of life s basic demands than to be concerned about unrealistic dreams of utilizing instruction to alter our societal position.Expectations that after-school plans will he lp kids with prepThe authorities will take attention of educational demands and anything else they consider of import. They have their function and we have ours which is merely to work and take attention of our households.Parents have different degrees of socialization than their kids which can make a parent-child struggleOur childs are non following the proper ideals. They try to act like Americans, but they are non Americans. Their roots are Latino and they can non feign to be something else.The literature clarified many of the obstructions that Latino pupils have faced in U.S. schools, but there is non adequate accent and research on parental engagement in their kids s educational promotion. This analysis revealed that the Hofstede theoretical account can be applied to this instance, but farther try is still needed in this country. Possibly a more elaborate scrutiny comparing other facets of parents behaviour to GLOBE, Hall, or Kluckholn s dimensions will assist impart support to this survey.The U.S. must acquire serious about turn toing the unacceptable Latino high school dropout rate job. During the following coevals, this nationality will go the largest minority group in the state. Without a solid educational foundation, Hispanics will stay in low-wage occupations and at the threshold of the poorness degree. The lone feasible solution to change by reversal this negative tendency is for parents to acquire involved in their kids s instruction. Possibly they need to listen more, aid with prep, and emphasize the importance of instruction more frequently. As evidenced by the research, the actions of caring and back uping grownups encouraged pupils to set forth excess attempt in school. Unfortunately, many Latino parents do non cognize how to acquire involved so possibly it is clip for the authorities to step in. More support for plans such as the Parent Institute for Quality Education ( PIQE ) classs will assist parents derive an apprehension of the importa nce of increased engagement in the kid s instruction. By assisting parents develop higher degrees of battle with their kids, schools, and instructors, each wining coevals will larn what is required for success both in school and in life.

Hamlet Soliloquy Act 4 Scene 4

How all occasions do inform against me,/ And spur my dull vindicate What is a man/ If his chief good and market of his time/ Be but to rest period and feed? A beast, no more. / Sure, he that made us with such(prenominal) large discourse,/ Looking before and after, gave us not/ That capability and godlike reason/ To fust in us unused. Now, whether it be/ Bestial oblivion, or some craven scruple / Of thinking too precisely on th event/ A thought which, quartered, hath but one part wisdom/ And ever three move cowardI do not know/ Why yet I live to say This involvements to do,/ Sith I have cause and will and strength and means/ To do t.Examples gross as earth exhort me. / Witness this army of such mass and charge/ Led by a delicate and tender prince,/ Whose spirit with divine ambition puffed/ Makes m come ouths at the invisible event,/ Exposing what is mortal and unsettled/ To all that fortune, d run downh, and danger dare,/ Even for an eggshell. Rightly to be great/ Is not to stir without great argument,/ that greatly to find quarrel in a straw/ When honors at the stake.How suffer I then,/ That have a contract killed, a mother stained,/ Excitements of my reason and my blood,/ And let all sleepwhile, to my shame, I see/ The imminent death of twenty thousand men,/ That for a fantasy and trick of fame/ Go to their graves like beds, fight for a plot/ Whereon the numbers cannot try the cause,/ Which is not tomb bountiful and continent/ To hide the slain? Oh, from this time forth,/ My thoughts be bloody, or be nothing worth (IV. iv. 4-68) afterwards everyone exits leaving settlement along with the audience, his true emotions and thoughts comes pouring out. Hamlet is saying how his view of the world points out that all of his actions are wrong and a constant reminder of his inability to complete his revenge for his starts murder by his uncle. Then points out that a man that only sleep and eat is nothing more than an anime but rather a man is meant exploit al l of their senses and go for for more meaningful pursuits than rather simply to survive.God did not give humans the ability to comprehend so they can ponder about the past and future and that those that are not used, the ability will behind disappear. Also Hamlet reveals his thought of how he is alive when the deed he set out to strike is not completed even with all the desire and strength he has to accomplish the deed of avenging his fathers death. Another point that is revealed is Hamlets perspective on how an army goes to war over a worthless piece of go through and make a mockery of the battles over that land.Then the soliloquy reaches its climax, Hamlet gives respect to the soldiers that are willing to sacrifice their life in battle for their kings honor and the honor of their land yet Hamlet has not taken action for his own personal honor regarding his father, his mother, and the state of Denmark where he is the known prince. At the end, Hamlet vows to think about nothing but his violent and bloody revenge for his fathers death against his uncle, Claudius and that any thoughts that is not violent is not worth thinking about.

Chapter One Overview of Information Systems

1. 1 Introduction When Rutherford B. Hayes, the 19th president of the mate States, saw a demonstration of the teleph ane in the late 1800s, he reportedly commented that while it was a wonderful invention, c oncernmen would never wasting dis eternal sleep it. Hayes believed that people had to meet face to face to top substantive argumentation affairs, and he was not alone in that assessment.Few of Hayess contemporaries could foresee the pro found changes that would be ushered in by the telephone and former(a) technologies of the day, including steam engines, production machinery transportation technologies such as railroads and elevator cars, and converse technologies such as the telegraph and telephone. As we argon in the 21st century, we argon once once a urinate experiencing an intense period of engineering science-enabled innovation, creativity, and excitement that has been spurred by the discip marches and tele discourses technologies and associated changes in our life , campaign and society.We atomic number 18 now inthe discipline/ sleep withledge father along a period when cultivation and acquaintance argon power. Leading industrial countries argon transforming from industrial-based economies to selective learning/ fellowship-based providence. entropy is everywhere. reading and acquaintance be possessed of start knocked out(p) critical, strategic assets for intimately plaques. We outlast in an development society, where power and wealth change magnitudely depend on t separatelying and knowledge as central assets. It is a spick-and-spanfangled world of doing argumentation. bank line organisation and some other geological formations exclusively oer the world ar focalization on knowledge and knowledge as their key strategic resources. All self-coloreds today, tremendous and sm all told, local and orbiculate, affair selective data arrangements to hit important handicraft objectives, such as practicable eff iciency, customer and supplier intimacy, stop decision making, and juvenile products and inspection and repairs. A continuing stream of randomness applied science innovations from the Internet to wireless networks to digital phone is continuing to transform the ancestry world.These innovations are enabling entrepreneurs and innovative handed-down firms to bring on sassyfound products and service, develop in the altogether line imitates, and transform the day-to-day conduct of bank line. In the summons, virtually old telephone circuites, pull master industries, are being destroyed while new disdaines are springing up. In 2005, journalist Thomas Friedman wrote an important book declaring the world was flat by which he meant that the Internet and global colloquys had greatly cut down the economic and cultural gains of developed countries. U. S. nd European countries were in a fight for their economic lives, competing for jobs, market places, resources, and co mpensate ideas with highly educated, motivated populations in baseborn-wage areas in the less developed world. The globalisation trend of the world economy greatly conjures the value of training governing bodys to the governing bodys. In todays global business environment, study engineering science is creating new opportunities for organisational coordination and innovation. Organizations require powerful knowledge and communication dusts to misrepresent business on an international dental plate.Manufacturers are apply breeding administrations to order supplies and distri providede goods faster than ever before fiscal institutions are employing them to transfer billions of dollars well-nigh the world electronically investors are apply them to make multimillion-dollar decisions. This globalization presents you and your business with twain challenges and opportunities. The challenge for you as a business student is to develop high-level skills by and through comma nd and on-the-job experience that croupenot be outsourced. Information organisations ordain continue to change our business, society and lives.Information agreement and technologies will excessively play large use of goods and servicess in your career. Along with the changes in business come changes in job and careers. No matter whether you are a finance, accounting, trouble, marketing, trading operations foc victimisation, or breeding placements major, how you work, where you work, and how well you are compensated will all be proceeded by business development organisations. When interviewing potential employees, business firms practically look for new hires who know how to phthisis information technologies and arrangings for achieving bottom-line business conclusions.It is wide recognized that pinch information arrangement of ruless is essential for managers and employees beca map closely memorial tablets submit information systems to survive and prosper. E mployees will depend on the information systems to increase their productivity. Management will use the information systems to emend their decision-making swear outes. Thus the knowledge of information systems and the ability to put this knowledge to work stick out result in a successful personal career. The knowledge and skill you learn from this subject will be priceless throughout your business career. 1. information processing system Literacy and Information System Literacy Today, calculators are everywhere at work, at school, and at home. many an(prenominal) a(prenominal) chance(a) activities either engage the use of or depend on information from a estimator. Computer advances impaction all persons, families, musical arrangements, and schools (see imagine 1-1). Computers already are an essential divorce of peoples daily lives, as much as the automobile, television, and telephone. Computers are taking on many a(prenominal) new roles providing extensive informa tion resources, fast communications, hard-hitting learning tools, and powerful support for activities in businesses, schools, and homes.Information systems and technologies have become a vital component of successful businesses and organizations. They thus constitute an essential field of get hold of in business administration and management. Almost any career in your rising will involve a electronic reckoning device in some way. You probably recognize that it will not be easy to hurt through the rest of your life without knowing close to calculating machines and information systems. In todays applied science-rich world, a great necessitate for electronic computer and information systems professionals exists and continues to grow.The computer and information systems industries offer many rewarding careers and jobs, but require a comical combination of hands-on computing skills, creative problem solving ability, and an encountering of business holds. In preparing you rself to visualise todays fast-paced, ever-changing, and information-intense business environment, you remove to s ass the new thinking in business. Managers and professionals such as engineers, scientists, or architects are collectively known as knowledge workers, since their main contribution to the activities in which they are involved is their knowledge and skills.The term literacy has been utilise to describe two cases of knowledge that are key to succeed as a knowledge worker in todays information/knowledge-based business environment. unity kind of knowledge is computer literacy the other is information systems literacy. The knowledge and visualiseing of computer systems and the ways they function are called computer literacy. Computer literacy focuses to begin with on knowledge of information engine room. This knowledge entrusts an understanding of computer terminology, recognition of the strengths and weaknesses of the computer, and an ability to use the computer.I t also stresses computer equipment and devices (hardware), programs and instructions (software), entropybases, networking, and telecommunications. The requirements that determine computer literacy change as engine room changes. As you study ready computers, you will become aware of their importance, their versatility, and their pervasiveness in our society. There is no better way to understand computer systems than through interacting with one. So being computer literate also office being able to use computers for some type of maskings. However, no one expects you to become a computer expert.Today, information systems provide the communication and analytic power that firms need for conducting trade and managing businesses on a global scale. In addition to understanding computers, the modern knowledge worker should have information systems literacy. From an organisational perspective, an information system is an organizational and management solution, based on information techn ology, to a challenge posed by todays dynamic environment. To to the full understand information systems, you essential understand the broader organization, management, and information technology dimensions of information systems (see number 1-2). skeletal system 1-2 Organization, management, and information technology dimensions of information systems Information systems are integral part of organizations. The key elements of an organization are its people, structure, operating procedures, politics, and culture. Organizations are unruffled of different levels and specialties. Different levels and specialties in an organization create different interests and points of view. Information systems come out of this caldron of differing perspectives, conflicts, compromises, and agreements that are a natural part of all organizations.Managements job is to make sense out of the many situations faced by organizations, make decisions, and formulate action plans to solve organizational pro blems. Managers perceive business challenges in the environment, they set the organizational strategy for reacting and allocate the human and financial resources to achieve the strategy and direct the work. The business information systems in organizations reflect the hopes, dreams, and realities of the managers. Information technology is one of many tools managers use to cope with change.Information technology infrastructure provides the bag or platform on which the firm faeces build its particularised information systems. Each organization moldinessiness carefully design and manage its information technology infrastructure so that it has the set of technology run it of necessity for the work it wants to accomplish with information systems. Let us use UPSs package tracking system to identify the organization, management, and technology elements. The organization element anchors the package tracking system in UPSs sales and production functions (the main product of UPS is a servicepackage delivery).It specifies the required procedures for identifying packages with both sender and recipient information, taking inventory, tracking the packages en route, and providing package status reports for UPS customers and customer service representatives. The system essential also provide information to satisfy the needs of managers and workers. UPSs management is responsible for monitoring service levels and costs and for promoting the companys strategy of combining low-priced and splendid service.Management decided to use automation to increase the ease of sending a package via UPS and of checking its delivery status, thereby reducing delivery costs and increasing sales r pull downues. The technology supporting this system consists of handheld computers, barcode s hindquartersners, wired and wireless communications networks, desktop computers, UPSs central computer, computer ancestryhouse technology for the package delivery entropy, UPS package tracking so ftware, and software to access the World Wide net. The result is an information system solution to the business challenge of providing a high level of service with low prices in the face of mounting competition.Therefore, information systems literacy is knowledge of how and why data, information, knowledge, computer, and information technology are apply by organizations and individuals. It includes not altogether knowledge of computer technology but also panoramas of the broader range of information technology. Information systems literacy kitty involve knowledge of how and why people use information technology knowledge of organizations, decision-making uprisees, management levels, and information needs and knowledge of how organizations mess use information systems to achieve their goals.Thus, the key aspect of information systems literacy is knowing how to deploy information technology to serve well an organization achieve its business goals and to gain a competitive adv antage. In general, knowing about various types of hardware and software is an example of computer literacy. Knowing how to use hardware and software to increase pro run shorts, cut costs, improve productivity, increase customer satisfaction, and improve management decision-making is an example of information systems literacy. Information system literacy includes a ehavioral as well as a technical approach to studying information systems. The field of management information systems (MIS) tries to achieve this broader information systems literacy. One of the main objectives of this course is to lay the foundation for information systems literacy. 1. 3 information and Information Today, information is one of an organizations most important and valuable resources. Organizational information systems contain information about people, places, things, ideas and events within the organization and in the environment surrounding it.By information we mean data that have being graceful into a form that is pregnant and useful to the recipient. Data are therefore the sensible facts for producing information. The relation of data to information is that of raw material to finished product. The information systems process data in unusable form into a usable form that is information for intended recipient. As the simplified example shown in Figure 1-3, the student name, ID number, semester, curse codes, and course grades all represent data. The computer processes the data to grow the grade information (report). Figure 1-3 The process of transforming data into information Organizational activities require information. Producing products, assigning workers, making sales, billing amounts due, and providing customer work are examples of activities that use information. Data represents real-world facts, such as an employees name, weekly sales, customer numbers, or product inventory. Data items are organized for process purpose into data structures, file structure, database, and data warehouse. Data are exactly raw facts and has little value beyond its existence.Information systems manipulate and process data to create information. The information in an information system move a variety of forms including text, numbers, movies, sounds, animations and videos. The value of information is described most meaningful in the mise en scene of a decision. In other words, the value of information is directly linked to how it assists decision-makers achieve their organizations goals. If there were no current or future choices or decisions affected by a pick of information, the information would be un demand.It is cited frequently in explaining why information systems that collect vast amounts of data often fail to satisfy managerial information needs. The value of information might be measured in spare-time activity trey dimensions * Content information should be accurate, relevant, and complete * Time information should be incidentally and current * Fo rm information should be provided at the appropriate level of detail and in the most appropriate form. More specifically, information should have certain characteristics to make it valuable.The characteristics of valuable information include being accurate, verifiable, mly, organized, meaningful, useful, and cost effective. * Accurate information is correct information. Inaccurate information often is worse than no information, because unfaithful information can wiz to incorrect decisions. For example, you assume that your transcript correctly list your grades. If your transcript wrongly reports low grades in your major courses, a potential employer might deny you an interview. * Verifiable information means that the information can be confirm by the user.For example, before affirming on the cumulative GPA on your transcript, a potential employer might want to check that the GPA is calculated correctly. The potential employer can blaspheme the accuracy of the accumulated GPA by calculating it from the individual semester GPA values. * Timely information has an age suited to its use. Your transcript, for example, has value for a potential employer only if the employer receives it in time to make a hiring decision. Although most information loses its value with time, some information, such as information on trends, gains value as time passes and much information is obtained.Your transcript, for example, gains value as you complete much(prenominal) coursework because it reflects your work ethic and dedication over a time period. * Meaningful information is relevant to the person who receives it. Because certain information is meaningful only to specific individuals or groups, unnecessary information should be eliminated. * Cost-effective information costs less to produce than the value of the resulting information. Most organizations periodically review the information they produce in reports to determine if the reports provide valuable information.Base d on that review, the companies can determine whether to continue, scale hazard, or even eliminate these reports. The need for timely information can change for each business decision. Some decisions require weekly or monthly information while other decisions require daily information. Timeliness is an aspect of information that depends on the situation. In some industries such as insurance and construction, information that is a few days or weeks old can be relevant, while in other industries such as 911 centers and stock trading information that is a few minutes old can be to the highest degree worthless. real-time information means immediate, up-to-date information. Real-time systems provide real-time information in response to query requests. Many organizations use real-time systems to contain key corporate transactional information. Real-time systems provide valuable information for supporting corporate strategies such as customer relationship management. The growing demand for real-time information stems from organizations need to make faster and more effective decisions, keep smaller inventories, operate more efficiently, and track performance more carefully.Nevertheless, timeliness is relative. Organizations need fresh, timely information to make good decisions. Information also needs to be timely in the sense that it meets employees needs, but no more. If employees can absorb information only on an hourly or daily basis, there is no need to gather real-time information in smaller increments. Many people request real-time information without understanding one of the biggest pitfalls associated with real-time informations continual change. Imagine the following scenario Three managers meet at the end of the day to discuss a business problem.Each manager has gathered information at different times during the day to create a picture of the situation. Each managers picture may be different because of this time discrepancy. Their views on the business problem may not match since the information they are basing their analysis on is continually changing. This approach may not belt along up decision making, and may actually slow it down. Organizations must quantify the timeliness of the information required for each business decision. Organizations do not want to find themselves development real-time information to make a bad decision faster.Information and knowledge are becoming the foundation for many new products and services. Information/ knowledge-intense products such as computer games require a great swap of knowledge to produce. Entire new information-based services have sprung up, such as Lexis, Dow Jones newfangleds, and America Online. These fields are employing millions of people. Information technology constitutes more than 75 percent of the invested capital in service industries such as finance, insurance, and real estate. Knowledge is use more intensively in the production of traditional products as well.In the a utomobile industry, both design and production now rely heavily on knowledge and information technology. 1. 4 Information Systems 1. 4. 1 The Concept of System System concepts underlie the field of information systems. A system is a set of elements or components that operate together to accomplish an objective. Many examples of systems can be found in the physical and biological sciences, in modern technology, and in human society. A system (sometimes called a dynamic system) has three basic interacting components or functions * Input involves capturing and assembling elements that enter the system to be processed.For example, raw materials, energy, data, and human effort must be secured and organized for touch on. * Processing involves transforming processes that convert input into output. Examples are a manufacturing process, the human breathing process, or mathematical calculations. * takings involves transferring elements that have been produced by a transformation process to their ultimate destination. For example, finished products, human services, and management information must be transmitted to their human users. The system concept becomes even more useful by including two additional components feedback and control.A system with feedback and control components is sometimes called a cybernetic system, that is, a self-monitoring, self-regulating system. * Feedback is data about the performance of a system. For example, data about sales performance is feedback to a sales manager. * Control involves monitoring and evaluating feedback to determine whether a system is mournful toward the achievement of its goal. The control function then makes necessary adjustments to a systems input and processing components to ensure that it produces prudish output.For example, a sales manager exercises control when reassigning salespersons to new sales territories after evaluating feedback about their sales performance. 1. 4. 2 Information Systems An information syst em is a specialized type of system and can be outlined in a number of different ways. An information system can be defined technically as a set of interrelated information technology components that collect (or retrieve), process, store, and distribute data and information and provide a feedback/control mechanism to meet an objective.From a business perspective, information systems can be defined as a combination of hardware, software, and telecommunications networks which people build and use to collect, create, and distribute useful data and information, typically in organizational settings. Information systems support managers and workers make decisions, control operations, analyze problems, visualize abstruse subjects, and create new products and services. An information system contains information about an organization and its surrounding environment.The basic activities of input, processing and output in an information system produce the information that organization need for decision-making and operations. An information system also requires feedback and control components to meet an objective (see Figure 2-4). Figure 1-4 An information system In an information system, input is the activity of gathering and capturing raw data from within the organization or from its external environment. For example, in producing paychecks, the number of hours worked for every worker must be collected before the pay amounts can be calculated and checks can be printed.Processing involves converting or transforming data into more meaningful form. Processing can involve making calculations, making comparisons and taking alternative actions, and storing data for future use. In the payroll example, the required processing may first involve calculating gross pay. If weekly hours worked are greater than 40 hours, extra time pay must be determined. Then deductions are subtracted from gross pay to get net pay. Output involves producing useful information in a proper form such as reports, paychecks or documents, and transferring the processed information to the user.In some cases, output from one information system can become input for another. Information systems also provide feedback/control mechanism to allow people to evaluate the performance of the systems and make necessary changes to input or processing activities. Information technologies (IT) are tools used to build information systems. Information technologies include hardware, software, database, networks, and other related components. Information systems use and blend these technologies to meet the information needs of different users.The information technology, then, must support the goal of the information system, which is to provide accurate, timely, relevant, complete, well-formatted information that users value. Computer architecture ensures a fit between information systems and technologies. Computers are valuable tools. As technology advances and computers extend into every facet of da ily living, computers have become an essential part of organizational information processing because of the power of the technology and the tawdriness of data to be processed.When we use the term information systems, we are referring to computer-based information systems (CBIS) organizational information systems that rely on computer technology to collect, process, store and disseminate information. A CBIS is composed of hardware, software, database, telecommunications, people, and protocols/procedures, as shown in Figure 1-5. Figure 1-5 The components of an information system In a computer-based information system, hardware consists of physical computer equipment and associated devices used to perform input, processing, and output activities.Software is a broad term given to the instructions that direct the operation of the hardware. Database contains all data utilized by application software. Telecommunications is the electronic transmission of signals for communications and enables organizations to link computer systems into effective networks. Information systems personnel include all the people who develop, program, operate, manage, use and maintain the information systems. Protocols are standards and guidelines used for designing and deploying information systems.Procedures include strategies, policies, methods, and rules for developing, managing and using the information systems. Although computer-based information systems use computer technology to process raw data into meaningful information, there is a sharp distinction between a computer system and an information system. Electronic computers and related software programs are the technical foundation, the tools and materials, of modern information systems. Computer systems provide the equipment and software for processing, storing and distributing information. Knowing how computer systems work is important in esigning solutions to organizational problems, but computer systems are only part of an information system. Computers and programs alone cannot produce the information a particular organization needs. To understand information systems, you must understand the problems they are designed to solve, their architectural and design elements, and the organizational processes that lead to these solutions. In other words, to be information systems literate as opposed to computer literate, you must understand the broader organization, management, and technology dimensions of information systems. 1. 4. effort System architectures System architecture refers to the arrangement of software, hardware, and tasks in an information system needed to achieve a specific functionality. To support the volume and complexity of todays users and application requirements, information technology needs to take a fresh approach to enterprise system architectures by constructing smarter, more flexible environments that protect from system failures and crashes. Enterprise system architectures inc lude the plans for how an organization will build, deploy, use, and mete out its data, processes, and IT assets.A unified enterprise system architecture will standardize enterprisewide hardware and software, with tighter links to the business strategy. A solid enterprise system architecture can decrease costs, increase standardization, promote reuse of IT assets, and speed development of new systems. The justly enterprise system architecture can make IT cheaper, strategic, and more responsive. Enterprise system architectures are never static they continually change. Organizations use enterprise system architects to help manage change.An enterprise system architect is a person grounded in technology, fluent in business, a enduring diplomat, and provides the important bridge between IT and the business. An enterprise system architect is expensive and chiefly receives a allowance of $180,000 per year on average. Companies that have created solid enterprise system architectures are reaping huge rewards in savings, flexibility, and business alignment. Basic enterprise architectures contain three components, as shown in Figure 2-6. Figure 1-6 Three components of enterprise system rchitecture Information Architecture Information architecture identifies where and how important information, like customer videotapes, is maintained and secured. A single clientele or restore failure can cost an organization more than time and funds some data cannot be recreated, and the business intelligence lost from that data can be tremendous. Three primary feather areas an enterprise information architecture should focus on include back up and recovery, disaster recovery, and information warranter. Each year businesses lose time and money because of system crashes and failures.One way to slander the damage of a system crash is to have a backup and recovery strategy in place. A backup is an exact copy of a systems information. Recovery is the ability to get a system up a nd running in the even of a system crash or failure and includes restoring the information backup. Organizations should choose a backup and recovery strategy that is in line with its business goals. If the organization deals with large volumes of critical information, it will require daily backups, perhaps even hourly backups, to storage servers.Deciding how often to back up information and what media to use is a critical business decision. If an organization decides to back up on a weekly basis, then it is taking the risk that, if a total system crash occurs, it could lose a weeks worth of work. If this risk is unacceptable, then the organization needs to move to a daily backup strategy. Some organizations find the risk of losing a days worth of work too high and move to an hourly backup strategy. Two techniques used to help in case of system failure are fault tolerance and failover.Fault tolerance is a computer system designed that in the event a component fails, a backup toleranc e can be provided with software, or embedded in hardware, or provide by some combination. Failover is a backup operational mode in which the functions of a computer component are assumed by supplementary system components when the primary component becomes unavailable through either failure or scheduled downtime. A failover procedure involves automatically offloading tasks to a standby system component so that the procedure si as seamless as possible to the end user.Disasters such as power outages, floods, and even harmful hacking fret businesses every day. Organizations must develop a disaster recovery plan to prepare for such occurrences. A disaster recovery plan is a detailed process for recovering information or an IT system in the event of a catastrophic disaster such as a fire or flood. A comprehensive disaster recovery plan takes into consideration the location of the backup information. Many organizations store backup information in an off-site facility. A hot site is a se parate and fully equipped facility where the company can move immediately after a disaster and tot business.A cold site is a separate facility that does not have any computer equipment, but is a place where employees can move after a disaster. Security professionals are under increasing pressure to do the job right and cost- effectively as networks extend beyond organizations to remote users, partners, and customers, and to cell phones, PDAs, and other mobile devices. Regulatory requirements to safeguard data have increased. Concerns about identify stealth are at an all-time high. Hacking and other unauthorized access contribute to the approximately 10 million instances of identity theft each, according to the Federal Trade Commission.A good information architecture includes a strong information protective cover plan, along with managing user access and up-to-data antivirus software and patches. Managing user access to information is a critical hang on of the information archite cture. There is little doubt that security is a top priority for business managers, irrespective of the size of their company. The main focus for most managers is preventing hackers, spammers, and other malcontents from entering their networks, and they are looking to enhance their network-security-management, intrusion-detection, content-filtering, and anti-spam software.Infrastructure Architecture Infrastructure architecture includes the hardware, software, and telecommunications equipment that, when combined, provide the underlying foundation to support the organizations goals. As an organization changes, its systems must be able to change to support its operations. If an organization grows by 50 percent in a single year, its systems must be able to handle a 50 percent process rate. Systems that cannot adapt to organizational changes can severely hinder the organizations ability to operate. The future of an organization depends on its ability to meet its artners and customers on their terms, at their pace, any time of the day, in any geographic location. The following are the five primary characteristics of a solid infrastructure architecture 1. Flexibility Organizations must watch todays business, as well as tomorrows, when designing and building systems. Systems must be flexible enough to meet all types of business changes. For example, a system night be designed to include the ability to handle multiple currencies and languages, even though the company is not before long performing business in other countries.When the company starts growing and performing business in new countries, the system will already have the flexibility to handle multiple currencies and languages. If the company failed to recognize that its business would someday be global, it would need to redesign all its systems to handle multiple currencies and languages, not easy once systems are up and running. 2. Scalability Scalability refers to the ability of a system to increase in size as demand warrants. If an organization grows faster than anticipated, it might all types of performance degradations, ranging from running out of storage space to a slowdown in transaction speeds.Capacity planning determines the future IT infrastructure requirements for new equipment and additional network capacity. perform a capacity plan is one way to ensure the IT infrastructure is scalable. There are three steps you can take to meet the demands for service at your system scale hardware vertically, scale hardware horizontally, and improve the processing architecture of the system. Vertical scaling refers to increasing the processing poser of individual components. Horizontal scaling refers to employing multiple computers to share the workload and increase the footprint of the installation.Improving the processing architecture is a combination of vertical and horizontal scaling, combined with artful design decisions. 3. Reliability Reliability ensures all systems are functioning correctly and providing accurate information. Reliability is another term for accuracy when discussing the correctness of systems within the context of efficiency IT metrics. 4. Availability High handiness refers to a system or component that is continuously operational for a desirably long length of time. Availability is typically measured relative to 100 percent operational.A widely held but difficult-to-achieve standard of availability for a system is known as five 9s (99. 999 percent) availability. Systems, however, must come down for maintenance, upgrades, and fixes. One challenge organizations face is determining when to schedule system downtime if the system is expected to operate continually. Many organizations overcome this problem by having redundant systems, allowing the organization to take one system down by switching over to a redundant system. 5. Performance Performance measures how quickly a system performs a certain process or transaction.Not having enough perform ance capacity can have a devastating, negative impact on a business. People usually use IT metrics to measure the system architecture. Efficiency IT metrics measure the performance of the IT system including throughout, speed and availability. Effective IT metrics measure the impact of the IT system on business processes and activities including customer satisfaction, conversion rates, and sell-through increases. Application Architecture Application architecture determines how applications integrate and relate to each other.Advances in integration technology are providing new ways for designing more agile, more responsive enterprise architectures that provide the kind of value businesses need. With these new architectures, IT can build new business capabilities faster, cheaper, and in a vocabulary the business can understand. Web services promise to be the next major frontier in computing. Web services contain a repertoire of Web-based data and procedural resources that use shared p rotocols and standards permitting different applications to share data and services.The major application of Web services is the integration among different applications. Before Web services, organizations had trouble with interoperability. Interoperability is the capability of two or more computer systems to share data and resources. If a supply image management system can share data with a customer relationship management system, interoperability exists between the two systems. Web services encompass all the technologies that are used to transmit and process information on and across a network, most specifically the Internet.A Web service is really a piece of reusable software code. A software developer can quickly build a new application by using many of these pieces of reusable code. For example, a Deposit Web service for a banking system might allow customers to perform the task of depositing money to their accounts. The Web service could be used by a bank teller, by the custo mer at an ATM, and by the customer performing an online transaction through a Web browser. The trick to building Web service is finding the right level of granularity.An open system is a broad, general term that describes unpatented IT hardware and software do available by the standards and procedures by which their products work, making it easier to integrate them. The designs of open systems allow for information communion. In the past different systems were independent of each other and operated as individual islands of control. The sharing of information was accomplished through software drivers and devices that routed data allowing information to be translated and shared between systems.Open system integration is designed to * Allow systems to seamlessly share information. The sharing of information abbreviates the total number of devices, resulting in an boilers suit decrease in cost. * Capitalize on enterprise architectures. This avoids installing several independent sys tems, which creates duplication of devices. * detach proprietary systems and promote competitive pricing. Utilization of open systems allows users to purchase systems competitively. 1. 5 The Role of Information Systems in Business 1. . 1 Business Environment Business students frequently ask, wherefore do we need to study information technology? The answer is simple Information technology is everywhere in business. Information technology plays a critical role in reducing costs, improving productivity and generating growth by facilitating communication and increasing business intelligence. Information technology is supplying the foundation for new business models, new business processes, and new ways of distributing products, services and knowledge.Companies are relying on information technology and telecommunications to conduct more of their work electronically, seamlessly linking factories, offices, sales forces, managers, customers, and suppliers well-nigh the globe. Understandi ng information technology provides great insight to anyone learning about business. Business students who understand technology have an advantage in business. Figure 1-7 Seven major factors that affect todays business environment Before discussing the role of information systems in organizations, lets xamine some of the most important factors shaping todays new business. These and other factors have altered the environment of business and posed new challenges to business firms and their management. To you, these factors can be translated into a substantial career opportunity, if you understand them and prepare yourself through education to take advantage of them. Figure 2-7 lists seven important factors including globalization, competition, information as a key resource, organization restructuring, end-use computing, electronic commerce, and virtual workplace.Emergence of the global economy means that business today is global business. The success of firms today and in the future depends on their ability to manage business globally. Business globalization greatly enhances the value of information systems to organizations and offers new opportunities to business. Organizations need powerful information systems and communications systems to conduct trade and manage businesses on a global scale. Obviously, globalization has increased competition. Information technology is another reason competition is heating up.Globalization and information technology append new threats to domestic business firms. Customers now can use global communication and information systems to thieve in a worldwide marketplace, obtaining price and prime(a) information reliably 24 hours a day. To become competitive participants in international markets, firms need powerful information and communication systems. In the information age, information is so important that businesses must have information to be successful. The need to capture and record information about what customers want has led to many databases and data warehouses.These databases and data warehouses contain valuable information to help firms to throb with the pulse of marketplace. These databases and data warehouses of great economic value are based on new information technologies. Today, many organizations are restructuring in a variety of ways. The explosive growth in computing power and networks is magic spelling organizations into networked enterprises, which allow organizations to redesign and reshape their structures, scope of operations, control mechanisms, work practices, work flows, products, and services.Many organizations have reduced the number of levels in their organizational hierarchies. In these flatter organizations, employees are empowered to make more decisions than in the past. Contemporary information technology can make more information available to line workers so they can make decisions that previously had been made by managers. Companies can use information and communica tions technologies to organize in more flexible ways, increasing their ability to respond to changes in the marketplace, to take advantage of new business opportunities, and to reduce the cost of obtaining products and services from outside the firm.Many organizations use information technology to reforge the management process, providing powerful new capabilities to help managers plan, organize, lead, and control. One important trend is using information technology for enterprise resource planning. For example, more and more firms are using the Enterprise Resource Planning (ERP) system. The ERP system is a business information system that integrates all facets of the business, including planning, purchasing, manufacturing, sales, finance and human resources.The ERP system creates an integrated database to coordinate business activities within and across functional areas by sharing consistent information, and automates many business processes. Information and telecommunications tec hnologies are creating new ways of conducting business electronically both inside and outside the firm. The Internet is rising as the primary technology platform for electronic commerce. Electronic commerce is the computerized process of buying and selling goods and services through the Internet, networks, and other digital technologies.The Internet links millions of organizations and individuals into a single network, creating the foundation for a vast electronic marketplace. An electronic market is an information system that links together many buyers and sellers to switch information, products, services, and payments. Many organizations are increasingly apply Internet technology to facilitate the management and coordination of other business processes within the firm publishing companys policies and work procedures, scheduling work flow, reviewing production plan, revising design documents, and so on, which is called electronic business.Information and telecommunications tech nologies have eliminated distance as a factor for many types of work in many situations. Many companies are using networked information systems to coordinate their geographically distributed capabilities. Works can be do wherever the employees are located. The term virtual workplace describes a technology-enabled working arrangement where work can be done at virtually any geographical location as along as the work site is linked to one or more of the firms fixed locations by some type of telecommunications capability.Some companies are even using networked information systems to coordinate with other organizations such as suppliers, distributor, or even competitors as virtual organizations to create and distribute new products and services without being limited by traditional organizational boundaries or physical location. Intensive use of information technology in business firms, coupled with equally significant organizational redesign, has created a new type of business the fully digital firm. The digital firm can be defined along several dimensions.A digital firm is one where nearly all of the organizations significant business relationships with customers, suppliers, and employees are digitally enabled and mediated. Core business processes are accomplished through digital networks spanning the entire organization or linking multiple organizations. Key corporate assetsintellectual property, core competencies, and financial and human assetsare managed through digital means. In a digital firm, any piece of information required to support key business decisions is available at anytime and anywhere in the firm.Digital firms sense and respond to their environments far more rapidly than traditional firms, giving them more flexibility to survive in roiled times. Digital firms offer extraordinary opportunities for more global organization and management. By digitally enabling and streamlining their work, digital firms have the potential to achieve unprecedented l evels of profitability and competitiveness. A few firms, such as lake herring Systems, Dell Computer Corporation or Google, are close to becoming fully digital firms, using the Internet to drive every aspect of their business.In most other companies, a fully digital firm is still more vision than reality but this vision is driving them toward digital integration. For todays managers, information technology is not simply a useful handmaiden, an enabler, but rather it is the core of the business and a primary management tool. There are four major systems that help define the digital firm. Supply chain management systems seek to automate the relationship between suppliers and the firm to optimize the planning, sourcing, manufacturing, and delivery of products and services.Customer relationship management systems attempt to develop a coherent, integrated view of all the relationships a firm maintains with its customers. Enterprise systems create an integrated enterprise-wide informatio n system to coordinate key internal processes of the firm, integrating data from manufacturing and distribution, sales, finance, and human resources. Finally, knowledge management systems seek to create, capture, store, and disseminate firm expertise and knowledge.Collectively, these systems represent the areas where corporations are digitally integrating their information flows and making major information system investments. For example, building only cars that customers order and building them in record time has been every automakers dream. Now, it appears that Toyota Motor Corporation is coming close to making that dream come true. Toyota is using new software tools and Internet technology to drive its processes for designing and manufacturing automobiles and to integrate them with customers and suppliers.The company is moving toward a digital firm organization. In many organizations, end users are developing a growing portion of information systems with little or no formal ass istance from technical specialists. This phenomenon is called end-user computing. Information technology education programs at both the college and pre-college level and easy-to-use of both computer hardware and software have made more and more managers and employees have good computing knowledge and skills.End user computing involves you, as a future knowledge worker, in more than just developing a budget using spreadsheet software, creating a demonstration using presentation graphics software, or using a system that someone else developed. It requires you to take an active role in developing systems that support your specific needs or the needs of a team. 1. 5. 2 Functional Areas in Business Understanding information technology begins with gaining an understanding of how businesses function and ITs role in creating efficiencies and effectiveness across the organization.Typical businesses operate by functional areas. Each area undertakes a specific core business function. These fu nctional areas are interdependent (see Figure 2-8). For example, sales must rely on information from operations to understand inventory, place orders, calculate transportation costs, and gain insight into product availability based on production schedules. For an organization to succeed, every department or functional area must work together sharing common information. Information technology can enable departments to more fficiently and effectively perform their business operations. Figure 1-8 Common functional areas in business To perform the MIS function effectively, almost all organizations today, particularly large and medium-sized ones, have an internal IT department. The plans and goals of the IT department must align with the plans and goals of the organization. Information technology can enable an organization to increase efficiency in manufacturing, retain key customers, seek out new sources of supply, and introduce effective financial management.Information technology is a relatively new functional area, having been around formally in most organizations only for about 40 years. Job titles, roles, and responsibilities often differ from organization to organization. Most organizations maintain positions such as chief executive officeholder (CEO), chief financial incumbent (CFO), and chief operations officer (COO) at the strategic level. Recently there are more IT-related strategic positions such chief information officer (CIO), chief technology officer (CTO), chief security officer (CSO), chief privacy officer (CPO), and chief knowledge officer (CKO).The CIO is responsible for overseeing all uses of information technology and ensuring the strategic alignment of IT with business goals and objectives. The CTO is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organizations information technology. The CSO is responsible for ensuring the security of IT systems and developing strategies and IT safeguards agai nst attacks from hackers and viruses. The CPO is responsible for ensuring the ethical and legal use of information within an organization.The CKO is responsible for collecting, maintaining, and distributing the organizations knowledge. The CKO designs programs and systems that make it easy for people to reuse knowledge. All the above IT positions and responsibilities are critical to an organizations success. While many organizations may not have a different individual for each of these positions, they must have leaders taking responsibility for all these areas of concern. It is not always easy for managers to make the right choices when using IT to support business initiatives.Most managers understand their business initiatives well, but are often at a loss when it comes to knowing how to use and manage IT effectively in support of those initiatives. Managers who understand what IT is, and what IT can and cannot do, are in the best position for success. Individuals anticipating a su ccessful career in business must understand information technology including * Information technology basics. * Roles and responsibilities in information technology. * Measuring information technologys success. 1. 5. 3 The Role of Information Systems in BusinessIn 2007, American business invested over $1 trillion in information systems hardware, software and telecommunications equipment, more than half of all capital investment in the United States. In addition, they spent another $250 billion on business and management consulting and services, much of which involves redesigning firms business operations to take advantage of these new technologies. More than half of all business investment in the United States each year involves information systems and technologies. In 2007, more than 40 million U. S. usinesses had cot-com Internet sites registered. E-commerce and Internet advertising are booming. Companies today manage their operation and inventories in near real time in order to r educe their production and overhead costs and get to market faster. What makes information systems so essential today? Why are businesses investing so much in information systems and technologies? They do so to achieve the following six important business objectives 1. Operational Excellence Businesses continuously seek to improve the efficiency of their operations in order to achieve high profitability.Information systems and technologies are some of the most important tools available to managers for achieving higher levels of efficiency and productivity in business operations, especially when coupled with changes in business practices and management behavior. 2. New Products, Services and Business Models Information systems and technologies are a major enabling tool for firms to create new product and services, as well as entirely new business models. A business model describes how a company produces, delivers, and sells a product or service to create wealth. . Customer and Suppl ier association Information systems can help a business know its customers and serves them well, the way they want to be served, the customers generally respond by returning and purchasing more. This raises revenues and profits. Likewise with suppliers the more a business engages its suppliers, the better the suppliers can provide vital inputs. This lowers costs. 4. Improved Decision Making Many business managers operate in an information fog bank, never really having the right information at the right time to make an informed decision. sort of, they rely on forecasts, best guesses, and luck. The result is over- or underproduction of goods, misallocation of resources, and poor response times. Information systems and technologies have made it possible for managers to use real-time data from the marketplace when making decisions. 5. Competitive Advantage Information systems and technologies can help a business achieve a competitive advantage doing things better than its competitors, charging less for superior products, and responding to customers and suppliers in real time. 6.Survival Business firms invest in formation systems and technologies because they are necessities of doing business. Sometimes these necessities are dictated by industry-level changes. Many federal and state statutes and regulations create a legal duty for companies to retain records. Firms turn to information systems and technologies to provide the capability to respond to these information retention and reporting requirements. Information systems directly affect how top management draw up long-tern planning, how managers make decisions, and what products and services are produced and how.In fact, information systems play a strategic role in the life of the firm. Figure 2-9 illustrates the relationship between businesses and information systems. Figure 1-9 maturation interdependence between businesses and information systems There is a growing interdependence between business strategy , organizational structure, operation rules and procedures, and production on the one hand, and IT infrastructure, IT strategy and information system management on the other. A change in any of these components often requires changes in other components.Existing information systems can act as a constraint on businesses. Often, what the organization plans to do in next five years depends on what its information systems will permit it to do. Developing new products and service, increasing market share, becoming the high-quality or low-cost producer, providing better customer service, and increasing employee productivity depend more and more on the scope and quality of information systems in the organization. Businesses are not in the business of processing information for its own sake. Instead they rocess information in order to improve organizational performance and produce profits. From a business perspective, an information system is an important instrument for creating value for t he organization. There are many ways in which information systems can contribute to firm value, including increasing the firms return on its investments, enhancing the companys strategic position, or increasing the market value of the firms stock. Information processing activities support management decision making, enhance the execution of business processes and as a result increase business value.Every business has an information value chain, shown in Figure 2-10, in which raw information is systematically acquired, and then transformed through various stages that add value to that information. From this perspective, information systems are part of a series of value-adding activities for acquiring, transforming, and distributing information that managers can use to improve decision making, enhance organizational performance, and ultimately increase firm profitability. Figure 1-10 Business information value chain