RHB Credit Card Marketing Dissertation Example | Topics and Well Written Essays - 9750 words

RHB Credit Card merchandising - Dissertation ExampleDrugan, my project supervisor from The University for guiding me on the project proposal and widen my association to compile the project.Many thanks to Mr. Vellan at RHB brim Sales and Marketing, Bangsar ,Kuala Lumpur, Malaysia for sharing vital information and assist me to solve many problems in the process of this project. I would like to convey my special thanks to my family who has forever been behind me and without them, I would non be where I am today. Thank You very much. Contents scallywag1. Introduction 1.1. Objective of the Study.61.2. General Objective61.3. Project Objective.62. Literature retread2.1 Significance of Study..6&72.2 Scope of Study.. 73. Methodology3.1 Research Design83.2 slip of Research83.3 Research Approach. 93.3 Research Strategy93.4 Identification of the Sample Population. 103.5 Sample Technique and Sample Size..104. Findings and Analysis4.1 Classification of selective information..104.2 Data Col lection Method104.3 Data Analysis.114.4 Limitation of Study..115. RHB Bank and Credit Card Services 5.1 An Overview of Banking Sector in Malaysia12 5.2 connection Description - RHB14 - 205.3 Strategic Plan and Focus..21 5.4 Core Competitiveness.22-25 5.5 Product Market Focus26 - 31 5.6 Marketing and Product Objectives5.7 Marketing Program..31 5.7.1 Product Strategy31 5.7.2 Pricing Strategy..33 5.7.3 forward motion Strategy..34-36 5.7.4 Distribution Strategy.37& 5.8 Financial Data and Projection 5.8.1 Past Projection39-41... 2.1 Significance of the StudyI have referred to several(prenominal) journals and books to retrieve information about the international cashboxing system. The performance and financial standing of RHB Bank has been borrowed from different banking reports, and the annual reports of the financial institute itself. The credit card banking system has been thoroughly reviewed and explained, and opinion of several Asian economists have been consolidated to develop f irm understanding of the importance and advantages of banking through credit card. The oblige has hinted at evolution of modernized banking system, and it is hoped that RHB Bank shall be among leading institutes to take an initiative to modernize the banking system.At present, RHB Bank is operating in the country with huge number of credit cards holders. But the genuine trend of the credit card indicates a rising rivalry among the different competitor in the industry. Hence, a good number of RHB Bank card holders are not continuing with the bank but exchange to its competitors mainly because of better facilities such as more credit limit, less fees and charges etc. This might not cause a great deal of losing profit of the RHB Bank however it is a matter of bank reputation. To have an insight from the practical credit cardholders of RHB Bank. At the same time, emphasize on the different exist product and services offered by the bank for their valuable cardholders. Therefore, this study tries to give some suggestion of crude product introduction.