Aldis Case study

Q1. Describe what is eant by the term Marketing?Ans. The chartered instal of Marketing describes the term Marketing as the process responsible for identifying, anticipating and satisfying consumer requirements profitability.Q2. Explain why is it Important to balance the marketing flux?Ans. It is important to picture high quality products to the consumer at reasonable price. Marketing mix is a complex set of variable. Marketing mix of every business is different. Aldis mix focuses on providing high quality products that a are cheaper alternatives to famous brands.Aldis Marketing mix focuses on Product High quality like brands scathe Aldis offers lower prices that its competitors without compromising on quality Place Aldis outlets are expanding globally Promotions Aldis uses the combination of Above the disputation and Below the line promotional strategiesQ3. Analyse the factors that might affect the location of a new Aldis storage Ans. Factors that might affect the location of a new Aldis store -1. They keep their store layout simple so that the wastage john be minimised and as a result of that it will keep the costs low. This will pick up that people or customers of Aldis will get best quality products at lower prices2. They kept into account the demographic factor of the area where the store is located3. People visiting the store should be maximum and this can be ensured by better connectivity. Good transport facility availability should be on that point.4. They accentuate that the store should be located in the heart of the city to ensure access to large number of consumers.5. Store should have good visibility and this can be ensured by having the store near the main road.6. One closely important factor was they ensured that the store should be in a location where there is very less to no competition.Q4. Evaluate how Aldi has identified a crotchety position within a competitive marketplace. Ans. Aldis has identified a unique position within a competitive marketplace by following few things-1. Availability of thebest quality products to the customers2. Providing lower prices products but with good quality3. By having the correct marketing mix4. They did it by adopting different types of promotional strategies like Above the line and Below the line5. With the help of advocate customers, who persuaded others as well to profane the products from Aldis6. They aim at making loyal customers which will always stick to them or buy products from them7. Use of AIDA model to increase the market share, AIDA stands for, (A)Awareness, (I) Interest, (D) Desire, (A) Action8. One of the most important reason of their strong position in the market is that they used to explore all over the world for best quality product and natural selection of handpicked suppliers